Cheryl Cole's new L'Oreal advert has debuted.

The singer, who has a long-standing affiliation with the hair product company, shot a commercial for their new Feria dye range.

The Geordie is seen dancing in front of a wall of speakers as L'Oreal promotes their tagline 'Go Louder'.

Cole meanwhile recently enlisted her Girls Aloud comrade Nicola Roberts to help write new material.

The singer is currently working on the follow-up to her 2012 album 'Call My Name'.

She has also signed up to appear once again on the UK X Factor as a judge alongside Simon Cowell.