Friday, February 6, 2015 11:13am ET by Newsdesk
Cheryl donating £100,000 of her perfume profits to charitable organisationSongstress Cheryl Fernandez-Versini, née Cole, recently announced the release of a new Eau de Toilette, called StormFlower, and she has now announced that she will be donating a large slice of the profits to a worthy cause. In a statement, the beauty confirmed that she will hand over £100,000 ($160,000) of the proceeds to Cheryl's Trust, which is the organisation she set up to aid young people in her native Newcastle. She explained: "£100,000 from the proceeds of the sale of Cheryl's new StormFlower EDT will be donated to Cheryl's Trust." StormFlower EDT is due for release in March and a message on the fragrance's website reveals details on the scent itself: "The new Storm Flower Eau de Toilette by Cheryl is a light yet undeniably feminine scent, captivatingly modern, and playful with a hint of intrigue." Follow us: @Pressparty on Twitter / Pressparty on Facebook. Watch the television commercial for StormFlower here:
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