Nokia Lumia and deadmau5 illuminate London
400-foot butterflies and Nokia Lumia 800 phones to dominate the London skyline in global first
To mark the availability of the Nokia Lumia 800 with Windows Phone tomorrow, Nokia is bringing together world renowned producer, deadmau5 and the world’s leading 4D projection artists for a unique show.
The one-off event will see deadmau5 perform in front of London’s iconic Millbank Tower to a backdrop of spectacular 4D projections on the full length of the 120 metre building.
Using the latest state of the art visuals and echoing the head turning design of the first Nokia with Windows Phone, the show will use the 800 windows of the skyscraper as the canvas for the amazing spectacle. This is the first time a projection of this scale has been matched with a live music performance.
deadmau5 will be performing two new remixes created especially to accompany the projections, which will be played for the first time and broadcast live online to http://www.Facebook.com/Nokia.uk
The event on the 28th November will be free for all spectators, who will be able to view the half hour performance from the North and South sides of the River Thames.
John Nichols, Director of Marketing for Nokia UK, said: “The launch of the Nokia Lumia 800 really signals a new dawn for the company, and we wanted to celebrate this with a truly innovative and spectacular event to match this beautiful phone. The location will allow thousands of people to come and experience something truly amazing and different to anything they have seen before. Fans around the World will also be able to watch the event on our Facebook page.”
Conor Pierce, Managing Director of Nokia UK said: "Welcome to the amazing future of this incredible brand."
deadmau5 said: “Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an iconic landmark and to a UK crowd.”
The stunningly social Nokia Lumia 800 smartphone bringscontent to life with head-turning design, the best social and Internet experience, familiar Nokia elements, such as leading imaging capabilities and new signature experiences. The Nokia Lumia 800 contains an 8 MP instant-share digital camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for images and music. The price of Nokia Lumia 800 in the UK will range between £30 to £40 depending on the monthly contract the consumer chooses from any of the three operators or retailers ranging the Lumia including Orange, Vodafone, Three, Carphone Warehouse and Phones4U.
Media contact: Loren Gould Missionloren@thisismission.comTel: +44 20 7845 7800 / +44 787 943 7880