Friday, April 22, 2011 8:49am ET by  
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Example shuns flashy production for new video

British rapper and singer, Example, is embracing a return to grass roots music videos with his effort for 'Changed The Way You Kiss Me'. 

For this offering, which will be his next single and is set for a June 5 release, the 'Kickstarts' star is abandoning scripted storylines and flashy camera work in favour of an honest and raw recording of a specially arranged live performance. 

Talking to The Sun newspaper about his decision to ask fans to attend a gig at London's Ministry Of Sound and then turn the footage into a video, he said:

"I've made 15 music videos so far and this is the video which feels like what Example should have always been."

"It's not high concept, it's not high budget."

"It's just raw emotions, raw performance, raw fans. Fans getting off with each other, people raving, having fun."

Watch some footage from the video shoot below: