Pop Rockers The Scheme join a host of celebrities in support of Jeans for Genes Day 2016 and will donate all proceeds of their new single 'Can't Stop' to help children with genetic disorders across the UK.

Friday 23rd September will see The Scheme join a host of celebrities such as Nicola Roberts, Warwick Davis, Kate Moss and Lorraine Kelly when they overdo it in denim for Jeans for Genes Day. 

There are over 6,000 diagnosed genetic disorders with an estimated one in 25 children affected by a genetic disorder and therefore 30,000 babies and children are newly diagnosed in the UK each year.  

The trio comprised of Kris, Kyle and Aleksey were inspired by Jeans for Genes ambassadors Jack Binstead, Jono Lancaster and Victoria Wright who they met at the launch of Jeans for Genes earlier this week – they wanted to join the denim army and do their bit to help this great cause by donating all of the proceeds of ‘Can’t Stop’.

‘Can’t Stop’ which just landed at No. 10 in The Music Week Pop Chart, is the title track from The Scheme’s forthcoming EP “Jerome Heights’ released October 23rd and the song’s title is exactly how you’d describe your relationship with the track’s replay button.  

With artwork being diligently handled by the brilliant graffiti artist Endless, and remixes from the excellent Wideboys and Westfunk, 'Can’t Stop' is a delicious slice of pop-rock that will be entering your ears one way or another and, with all of the proceeds going to Jeans for Genes we hope their fans across the UK Can’t Stop notching up those downloads.

‘Can’t Stop’ is released September 23rd through Believe with all proceeds going to Jeans For Genes.

https://itunes.apple.com/us/album/cant-stop-single/id1146802316

Can’t Stop Video: https://www.youtube.com/watch?v=z23rG-qu9Ns

For more information on Jeans for Genes Day and to sign up for a free fundraising pack, please visit: www.jeansforgenes.org

For more information on The Scheme visit:

http://www.thescheme.com/#home 

For more information, images or to request an interview contact Cat Hockley at Fifth Element PR on Tel: 0207 722 0000 or email: cat@fifthelement.biz

Notes to editors:

· Jeans for Genes Day 2016 takes place on Friday 23rd September

· Jeans for Genes Day raises money for Genetic Disorders UK, the charity that aims to transform the lives of children with genetic disorders. Funds raised will go to the vital care and support they urgently need.

· 1 in 25 children in the UK are born with a genetic disorder – that's more than 30,000 babies diagnosed each year.

· There are more than 6,000 genetic disorders

· On social:

o Twitter: @JeansforGenes

o Facebook: JeansforGenesUK

o Instragram: jeans_for_genes