Tuesday, March 2, 2010 7:47am ET by  
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Goldfrapp deny record label pressure

Goldfrapp have claimed that they are not put under pressure by their record company to make commercial music.

The duo insisted that their label Mute, which was sold to EMI in 2002, did not demand that they record a pop album following 2008's ambient 'Seventh Tree'. "There wasn't pressure for a certain type of album. Well there was definitely pressure to get it out quickly, but they never tell us what sort of record they think it should be. They definitely don't tell us what we should be doing. But they do say when they'd like it done. But really we're left to our own devices ... We don't get that kind of pressure like from other record companies," Alison Goldfrapp added.

Discussing previous album 'Seventh Tree', Goldfrapp claimed that the record was still inspired by pop music, despite having a more mellow sound compared to their previous outing Supernature. "I definitely think there were some tracks on there that were pop. I just think again we just kind of confused issues by releasing something that was very different to Supernature," she said. "I think pop songs are usually kind of pithy, short, concise, and get to the point. I think we always try and do that. I think we're quite good at not rambling," Gregory added.

Goldfrapp release new album 'Head First' on March 22. The single 'Rocket' is out on March 8.

Watch Goldfrapp perform 'Rocket' live on Jonathan Ross: