Wednesday, March 18, 2015 1:13pm ET by Newsdesk
Gwen Stefani launches watch collection: 'They're wearable pieces of pop art'No Doubt frontwoman Gwen Stefani has unveiled a collection of watches, which are solar-powered and can last three months off one full charge, through her Harajuku Lovers brand in collaboration with Q&Q. Speaking to Women's Wear Daily about the exciting new collection, the platinum-haired beauty explained that it embodies the pop art movement and she is really proud of the designs: "I couldn't be happier with how they turned out. They're like little wearable pieces of pop art that are collectable. They look super modern while still being playful and fun." Katsunobu Shimizu, Q&Q's marketing manager, explained that this new partnership will undoubtedly help promote both brands internationally: "Harajuku Lovers has an incredibly loyal following. We believe the collaboration will help introduce Q&Q to a new audience and bring attention to both brands on a global level.'' Follow us: @Pressparty on Twitter / Pressparty on Facebook.
Watch Stefani's music video for 'Spark The Fire' here:
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