The-Chic Boutique.com is a brand new e-commerce site launched this summer, stocking some of the most sought after fashion brands to the UK. The stylish new site aims to provide customers with the latest fashion trends, from the most popular established international labels to the unique emerging fashion designers. Although the site may have just been launched, The-Chic Boutique is already the sole stockist of Australian brand Talulah in the UK and Europe.

The-Chic Boutique offers it’s customers stress free shopping from their own homes, providing designer specific size charts, customer reviews and an exclusive blog, giving styling tips and updates on all the latest trends. With a mission to provide the customer with the ultimate shopping experience, all questions and queries will be solved by one of the The-Chic Boutique’s online representatives. The online boutique stocks the most stylish of brands and up-to-date trends, providing something special for every fashionable individual. By sourcing upcoming creative talent to stock on Britain’s newest online shopping boutique, The-Chic Boutique will support the most exciting emerging designers.

The stylish new site will be continually adding brands and new lines to the online boutique, with three fantastic brands already stocked. These include celebrity favourites Forever Unique, Mina UK and Australian brand Talulah. Forever Unique is a luxury brand launched in 2008, producing high quality garments in luxurious fabrics with hand-sewn embellishments and beautiful detailing. The brand has become popular with celebrities including The Saturdays, Little Mix and Laura Whitmore. Mina UK is a contemporary brand, designing vintage feminine pieces with their own quirky twist. From launching as a market stall on Portobello in 2004, the label is now global with celebrity fans from style icon Sienna Miller to Katy Perry and Fearne Cotton. The Talulah brand is an exclusive for The-Chic Boutique, with the label being founded in 2002 in Australia. The street style and contemporary looks have made this brand one of the most sought after and The-Chic Boutique is honoured to be the only stockist of Talulah in the UK and Europe.

The-Chic Boutique was founded by Mohna Linton, a Masters graduate who studied International Business, Marketing and HR at the University of Dundee. Mohna’s interest in fashion began at a young age and she soon understood the need to gain experience in the industry. Outwith studying at university, Mohna gained extra knowledge through completing summer courses at London College of Fashion and in Fashion Marketing, also interning at luxury department store Harvey Nichols as their press and marketing assistant. Interning for Good Housekeeping magazine gave Mohna a further insight into the fashion world and it is with the combination of the skills learned through these experiences that gave the young entrepreneur the knowledge to begin The-Chic Boutique. By understanding the world of fashion and business, Mohna has already secured top brands, with the newly launched site growing in popularity each day. The-Chic Boutique has launched stocking only womenswear, however Mohna is already planning the addition of shoes and accessories to the stylish site, with future plans for menswear and kidswear.  

Mohna said of her exciting new business “'I decided to launch The-Chic Boutique.com as I felt by owning and managing my own website I could encompass my passion for fashion and entrepreneurial flair. I am putting into practice the theory I have learnt at university and the skills I have acquired through invaluable internships so I can bring something a little different to the British fashion sector. By sourcing exclusive international labels and supporting up-and-coming British designers I believe I can cater for a market of women who like their clothes to be a little edger and unique.” 

- ENDS AUGUST 2013   -