Friday, January 28, 2011 11:35am ET by  
Comments (0)

, , , , , ,

Behind the scenes at Jessie J's new video shoot

Singer-songwriter Jessie J has revealed a behind-the-scenes video on the set of her new video shoot. 

The video is for her second single, 'Price Tag', which will feature U.S rapper B.o.B, and looks like it has been an exciting project to work on. The video's director, Emil Nava, said of the shoot:

"Came up with the idea of things that are larger than life but really don't matter, so started thinking about a big teddy with a big chair, and the money tree obviously. So it's sort of like a hyper-real toy world that Jessie's bringing a fashion edge to."

You can watch the full clip here and the official video will premiere with Vevo next week on January 30: