Jessie J triggers massive sales increase at fashion company
Jessie J has caused a 50% surge in sales at a fashion company - just because she sometimes wears their clothes.
The singer and The Voice coach is a fan of Hedonia clothing, which started in 2010.
The Mirror reports that the company have seen a 50% increase in their sales due to the popularity of Jessie J.
She added that she feels she should be a tougher coach after admitting she has been too nice so far on the TV talent show.
Watch Jessie J on The Voice below:
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