It was announced yesterday (May 23) that teen sensation Justin Bieber was due to launch his debut fragrance, 'Someday', and he checked in with Ryan Seacrest to explain the new venture. 

At only 17-years-old, the 'Eenie Meenie' star is building an impressive empire and told Kiis FM that he was inspired by his love of women:

"I wanted to do a fragrance for women basically because I want to be smelling the girl's neck, I want to tell the girls what I like and what I think is going to be hot and what’s attractive to me so I wanted to make a fragrance that I think will be appealing and make me want to chase the girl that I smell,”

Talking about the tone of the perfume, he added:

"it just smells really good, it’s not too strong – it’s like a nice, spring, light smell.”

Watch his commercial for the fragrance here: