Justin Bieber unveils 'Beauty and a Beat' video after elaborate promo campaign
Teen sensation Justin Bieber has finally unveiled the music video for his new collaborative single with Nicki Minaj, called 'Beauty and a Beat'.
To promote the music video, an elaborate press campaign was set up that saw Bieber's laptop get stolen and supposedly private footage subsequently leaked to the internet.
Following this ordeal, a Twitter account was set up under the name of '@gexwy', which sent a couple of threatening public tweets to Bieber about sharing more of his personal content.
'Gexwy' was thought to be the computer thief and tweeted a message to the Canadian hitmaker that promised to upload something life-changing at noon today (October 12) and it said: "u have no idea what i have and when u see tomorrow u will feel different."
As soon as midday came around, a link to Bieber's brand new video was posted by that account and Bieber joined in the social media interaction by writing on his own Twitter page:
"since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family... to saying i had a baby with a woman i never even met. nude pics, drugs, my family, my character...but today...today i get to be in on it..."
Watch the full music video for 'Beauty and a Beat', which was filmed on a hand-held camera at a waterpark at night, below:
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