Teen sensation Justin Bieber has admitted that he feels pressured to reinvent his musical style because everything is so accessible in today's technology-obsessed society.

Speaking to Style magazine, the 'As Long As You Love Me' hitmaker explained that people get bored easily and there's a disposable attitude to music in the modern world because of the high volume of content:

"People get bored. Everything is so accessible that they get sick of things."

"A new song gets old quickly, because fans can go on the internet and watch it so many times in a row. You have to be creative fast."

"If I stayed doing the music I did on my last album, they'd get bored. They've already had that. I just have to give more and more."

Watch Bieber recieve his American Music Awards prize below: