Friday, June 21, 2013 7:51am ET by  
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Justin Bieber talks new perfume: "It will bring me closer to fans"

Pop heartthrob Justin Bieber says his new perfume will bring him "closer than ever" to his fans.

The 19-year-old star has amassed a legion of adoring female followers since bursting onto the music scene.

Bieber is launching his third fragrance, 'The Key' in America next month and the star has teased about the perfume bottle's design.

When asked about the decorative key dangling from the packaging, Bieber told People: “[The Key] will unlock a personal side of me they’ve never seen before, bringing us closer than ever.”

Bieber went on to explain the importance of his scent's imagery, adding:  “I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans. The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”

Canadian superstar Bieber yesterday tweeted a picture of the new fragrance, accompanied by the hashtag "#whatisKEY". Watch a report with all the details here: