Justin Bieber has gone topless yet again on Instagram.

The 19-year-old singer is developing a reputation for showing off his body to zealous fans on the photo sharing website.

It has divided onlookers, with some dissenters believing that he is baring all a little too often.

However, it is often lapped up by the singer's Beliebers. His latest photo, which was posted on Monday (July 8), has received over one million likes on the website.

The image comes just days after Bieber posted an image of himself on Instagram with on-off girlfriend Selena Gomez, along with the caption '#heartbreaker'.

The singer meanwhile recently posted online a commercial for his upcoming third fragrance, The Key. Watch Justin Bieber live in concert below: