Monday, March 25, 2013 8:00pm ET by  
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Kasabian's Serge Pizzorno: 'Guitar music will never be as popular now as it once was'

Musician Serge Pizzorno has revealed that instrument-led bands will never have the same importance in modern pop culture as they once did because "people don't have the same response".

The Kasabian guitarist told NME that tastes and styles have changed so dramatically and there's so much choice that it can't play as big a role on today's society as it did when bands like Nirvana were popular:

"It's not so much that bands aren't important, but that people don't have the same response. It's hard to dominate culture like it used to be; I don't think it's possible anymore. It's so diluted and there are so many outlets, I don't think it can."

"When there used to be one music channel that would repeat the same music videos, you were bound to get into Nirvana because they were played all day, everyday. Obviously that's some of the most incredible music ever made, but it was very easy to tune in. Now the choice is a good thing, but it makes things very different."

He admitted that people responding to his band's music is more important than commercial success, which is the mentality a lot of guitar bands have: "I'm more into the people side of things, rather than worrying about things being massive on the radio. I'm looking more for the mantra and the repetitiveness and drones. There's something so powerful about that."

 

 

 

 

Watch part of Kasabian's recent set at the Teenage Cancer Trust gig in London here: