Bound to surpass all norms and standards in the fragrance industry with its innovative technology, LADY GAGA FAME is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.

The innovations in LADY GAGA FAME go beyond the black-to-clear fluid : the olfactory structure itself is also very rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure -- a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.

The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving LADY GAGA FAME its signature as a scent.

"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga.

The LADY GAGA FAME fragrance for women will be available at retailers worldwide in September 2012.

Yesterday at Harvard University, Lady Gaga and her mother, Cynthia Germanotta, officially unveiled Born This Way Foundation (BTWF), a new non-profit charitable organization, before a crowd of policy makers, non-profit organizations, foundation leaders, students and youth at the Harvard Graduate School of Education's Askwith Forum.

The day opened with Oprah interviewing Lady Gaga about her commitment to empowering youth before a packed audience at Sanders Theatre. Lady Gaga then took the stand in a mock trial to testify before a panel of expert "judges" about what she hopes to accomplish with BTWF. Panelists included Deepak Chopra, U.S. Secretary of Health and Human Services, Kathleen Sebelius, sister of Jamey Rodemeyer Alyssa Rodemeyer, Harvard Law Professor Charles Ogletree, Psychologist Susan M. Swearer and E! News correspondent and LGBT parent and spouse David Burtka.

"The culture of love is not going to change overnight but youth are the answer to creating a braver, kinder world," said Lady Gaga. "This might be one of the best days of my life."

BTWF will address issues like self-confidence, well-being, anti-bullying, mentoring and career development through research, education and advocacy. BTWF will create an environment that allows youth to safely express their individuality and one that provides them with the skills needed to encourage self-expression and promote civic engagement, and the resources and opportunities needed to implement solutions whether it be "online, on-the-road, or down the street." With a focus on digital mobilization to create positive change, BTWF will lead youth into a braver new society where each individual is accepted and loved as the person they were born to be.

The Born This Way Foundation also announced today that Lady Gaga has made a $1.2 million personal contribution to BTWF, dedicating $200,000 to cover the foundation's overhead costs. Barneys New York has raised more than $750,000 for the foundation through product sales from Gaga's 2011 Holiday Workshop, and has donated an additional$100,000. The John D. and Catherine T. MacArthur Foundation is also committing $1 million in support, with $500,000 going to the Berkman Center for Internet & Society atHarvard to lead research efforts, and the remaining $500,000 directly allocated to BTWF to support online and on-the-road efforts to engage young people in civic life and deter bullying.

"Like everything my daughter has done, this is a grassroots initiative asking for the response of the community to help build this movement and shape it," said Cynthia Germanotta. "Therefore a safe and trusted online community will allow users to share stories about themselves and their lives. Supporters can draw courage from the words of others as they explore Born This Way Foundation's online community."

The John D. & Catherine T. MacArthur Foundation, The California Endowment andHarvard's Berkman Center for Internet & Society are partnering with BTWF to explore the best ways to reach youth and create a new culture of kindness, bravery, acceptance and empowerment.

"MacArthur's partnership with the Born This Way Foundation will apply what we have learned about the power and potential of digital media to reach and engage millions of young people," said Connie Yowell, MacArthur's Director of Education. "In classrooms and communities, online and even on-the-road, this effort will enable teachers, parents, students, and communities each do their part to promote positive civic and online participation."

To engage youth on-the-road, the Born Brave Bus, with design assistance provided by the innovative youth from YOUmedia's teen library space, will travel the country to serve as a place where kids can go to feel connected and learn about civic engagement opportunities. The bus, along with onsite mentors, will also accompany Lady Gaga's next North American concert tour, providing additional resources and a safe space to convene.

"A thorough review of decades of academic research has inspired this strategy and over the next several months, we will be rolling out programs based on that data," said Dr. David Washington, Sr. Advisor to Lady Gaga & BTWF for Philanthropy & Policy. "BTWF has brought together renowned researchers, practitioners and youth organizations and is committed to leveraging this brain trust in order to make a significant difference."

Visit www.bornthiswayfoundation.org and join the youth-powered movement to build a braver, kinder world.

About Born This Way Foundation

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2011 to foster a more accepting society. The Foundation is dedicated to creating a safe community where individuality is celebrated by connecting youth with the skills, resources and opportunities they need to build a braver, kinder world. BTWF, a non-profit charitable organization, will address issues like self-confidence, well-being, anti-bullying, mentoring and career development through research, education and advocacy. Please Visit www.bornthiswayfoundation.org and join the youth-powered movement to build a braver, kinder world.

About The John D. & Catherine T. MacArthur Foundation

The MacArthur Foundation supports creative people and effective institutions committed to building a more just, verdant, and peaceful world. MacArthur's $85 million digital media and learning initiative aims to determine how digital media are changing the way young people learn, play, socialize and participate in civic life. Answers are critical to education and other social institutions that must meet the needs of this and future generations. More information is at www.macfound.org/learning.

About The California Endowment To Empower Youth

The California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities, and to promote fundamental improvements in the health status of all Californians. The Endowment challenges the conventional wisdom that medical settings and individual choices are solely responsible for people's health. The Endowment believes that health happens in neighborhoods, schools, and with prevention. And as such, the Endowment has embarked on a ten-year campaign to improve the health of young people residing in vulnerable, at-risk communities through stronger and innovative prevention approaches. For more information, visit The California Endowment's homepage atwww.calendow.org.

About Harvard's Berkman Center for Internet & Society

The Berkman Center for Internet & Society at Harvard University is a research program founded to explore cyberspace, share in its study, and help pioneer its development. Founded in 1997, through a generous gift from Jack N. and Lillian R. Berkman, the Center is home to an ever-growing community of faculty, fellows, staff, and affiliates working on projects that span the broad range of intersections between cyberspace, technology, and society. More information can be found at http://cyber.law.harvard.edu.

About the Harvard Graduate School of Education

Since its founding in 1920, the Harvard Graduate School of Education has been training leaders to transform education in the United States and around the globe. Today, our faculty, students, and alumni are studying and solving the most critical challenges facing education: student assessment, the achievement gap, and teacher effectiveness, to name just a few. Through the Ed School's 13 master's programs, two doctoral programs, and extensive executive education programs, the HGSE community is pushing the frontiers of education, and the effects of our entrepreneurship are improving the world. More information can be found at www.gse.harvard.edu.

BTWF has partnered with the John D. & Catherine T. MacArthur Foundation, The California Endowment and Berkman Center for Internet & Society atHarvard to explore the best ways to reach youth and create a new culture of kindness, bravery, acceptance and empowerment. BTWF, a non-profit charitable organization, will address issues like self-confidence, well-being, anti-bullying, mentoring and career development through research, education and advocacy. With a focus on digital mobilization to create positive change, BTWF will lead youth into a braver new society where each individual is accepted and loved as the person they were born to be.  

iStreamPlanet will be the official streaming partner for the event, providing live HD web broadcast via the BTWF YouTube Channel extending the event to online viewers around the world. Musiek Media Group Inc./Musiek Music will be providing complete video production services for event. To RSVP to the Born This Way Foundation launch event live stream on February 29thand receive additional details on how to watch online please visit:http://bornthiswayfoundation.org/Launch-Event-RSVP.

About iStreamPlanet

iStreamPlanet is a multi-platform managed broadcast solutions provider committed to bringing high quality video experiences to connected audiences around the world.  With over a decade of managed broadcast experience iStreamPlanet has built a comprehensive offering of video workflow and content management products and services. iStreamPlanet's innovative approach has been chosen by the world's leading sports, entertainment and technology brands including NBC, Turner Broadcasting, the US Olympics Committee, AT&T, Microsoft, Google and others. Founded in 2000, the privately held company is headquartered in Las Vegas with offices in Scottsdale, Arizona and London, UK. More information can be found athttp://www.istreamplanet.com.

About Musiek Media Group, Inc.

Musiek Media Group, Inc. is a complete film production, digital clearinghouse and media management company. Our brand "Musiek MusicTM" is now and the future for live music distribution, especially, for artists who have worked all their lives at playing a particular instrument and performing at the highest level. Under its management "Musiek Media Group, Inc.", musicianship, stage presence, star power and talent is at the core of every thought and plan set forth by the company. Musiek Media Group, Inc. and its founders are recognized industry leaders for creating good music and proprietary, HD live music content and delivering it to fans through our global IP distribution Network. The founders are responsible for one of the first and highly recognized online concerts with Snoop Dogg & Friends, as well as the landmark concert series "Billboardlive.com." For more information please visitwww.musiekmediagroup.com.

As Rodrigo describes, "When I was designing these pieces for Gaga, I was thinking about being different, being oneself and not afraid to stand up for who you are. That is Gaga to me. I feel a real affinity for who she is, so it is simple for me to design for her, to give her something special, like she is!"

Rodrigo continues: "Gaga is so many women in one. She is Outrageous. She is Different.  She is also the Classic Performer, the Hollywood Beauty and the Girl Next Door. So it is always exciting to design for her.  I want my jewelry to be like Gaga in that I want it to lead, not follow. How lucky I am to be a designer of jewelry, to help women feel beautiful. I love it that my designs allow a wearer to be unique, to be special."

Rodrigo Otazu is originally from Buenos Aires, Argentina, and is currently based out of New York City.  His passion for life and his love of beauty can be seen in all of his designs. In addition to numerous previous collaborations with Lady Gaga, Rodrigo has designed for such iconic powerful women as Madonna, Tyra Banks, Toni Braxton, Grace Jones, and Mary J. Blige; his jewelry was also featured in the fashion film classic, Sex in the City 2.

Jewelry by Rodrigo Otazu is sold throughout the U.S. at select upscale stores and boutiques. More information about Rodrigo Otazu and his designs can be found on his Facebook page www.facebook.com/rodrigootazubrand. Please direct inquiries to: info@otazu.us.

SOURCE Rodrigo Otazu

In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in GAGA'S WORKSHOP to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.

About GAGA'S WORKSHOP

A take on Santa's iconic workshop, the project has been realized through the eyes of renowned creative talents: Lady Gaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys' creative director Dennis Freedman. In true Lady Gaga fashion, GAGA'S WORKSHOP is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.

A multi-faceted celebration, GAGA'S WORKSHOP includes: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).

From elaborate art installations, vivid colors and bold patterns designed by avaf, to exclusive one-of-a-kind products created specially for the Workshop by Barneys New York, GAGA'S WORKSHOP will be a holiday treat for shoppers of all ages.

Taking over the entire, 5500-square foot, fifth floor of the Madison Avenue Men's store, The Workshop is divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Working with the Barneys New York team, Eli Sudbrack and avaf have designed giant sculpture installations as well as signature artwork for GAGA'S WORKSHOP which is featured on special holiday shopping bags and packaging.

There are eight stations in GAGA'S WORKSHOP, reflecting the product categories available for sale, as well as a number of iconic references to Lady Gaga herself. Stations include: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.

In addition to conceptualizing a Gaga holiday destination within Barneys New York, Eli Sudbrack and avaf have also designed a giant facade that has taken over the 60th Street entrance to the store. Designed to create the illusion of walking into the mouth of a giant monster-like Lady Gaga, this entrance is the gateway to GAGA'S WORKSHOP.

"GAGA'S WORKSHOP is the largest and most completely realized holiday project ever undertaken in the history of Barneys New York and we are beyond thrilled to present it this season," said Mark Lee, Barneys' Chief Executive Officer. "We hope to raise significant funds to benefit the Born This Way Foundation and we thank Lady Gaga, Nicola Formichetti, Eli Sudbrack and avaf, as well as all of the collaborators and vendors who have worked so hard to make this holiday initiative come to life."

About The Madison Avenue Windows
The Barneys New York historical Madison Avenue windows have been transformed into a series of Gaga-themed tableaux as part of the GAGA'S WORKSHOP experience this holiday season. Lady Gaga's vision for the Madison windows was to create individual, magical holiday environments inspired by music, art and fashion. Directed by Nicola Formichetti in collaboration with Barneys' Creative Director, Dennis Freedman, the windows have been divided into four themes: 'Gaga Constellation,' 'Gaga Machine,' 'Gaga's Boudoir,' and 'Gaga's Crystal Cave' each with their own unique iconic reference to Lady Gaga.

"For my first ever window designs, it's an honor to be collaborating with the prestigious Barneys' brand and its creative history," said Nicola Formichetti.

'Gaga's Boudoir'
Working with renowned hairstylist and Gaga collaborator, Bob Recine, the window is a surrealist take on Lady Gaga's own personal boudoir. Constructed entirely out of hair, the room is filled with iconic references of hair styles and fashions from past Gaga moments.

'Gaga's Crystal Cave'
Turning the space into a mysterious ice world, the window is made up of light installations and a mermaid sculpture reminiscent of Gaga.

'Gaga Machine'
The theme of this window plays with the idea of Lady Gaga physically morphing into a machine. In this case the machine being a motorcycle in the shape of Lady Gaga's body.

'Gaga Constellation' 
Working with Q4, a NYC-based experiential digital agency, the window will feature a new collaborative film by director Tim Richardson and creative director, Nicola Formichetti. The interactive short film is sponsored by a White Label Product with post production by The Mill, screen technology by Prysm, and interactive experience design by Moving Image & Content and The Science Project.

About Q4
Realizing the importance of the collaborative artistic process, Q4 focuses on fashion content in a variety of gaming and mobile device platforms with an emphasis on retail. In September 2011, Q4 partnered with gaming giant, CCP, to create a digital avatar of Rick Genest (aka Zombie Boy) for placement within the realm of CCP's most popular game, EVE Online, helping launch EVE Online's avatar program featuring virtual garments designed by Formichetti.

About the November 21st Activities
In celebration of the official opening of GAGA'S WORKSHOP, Barneys New York has teamed up with:

About Atom Digital
Atom Digital is the cutting-edge, full-service marketing company which spearheaded the innovative digital and experiential marketing campaigns supporting GAGA'S WORKSHOP. These initiatives included the oversight of interactive elements on the barneys.com microsite, giant inflatable street installations, and the flash choir and dance performances around the city. For more information about Atom Digital, please visit: www.atomdigital.com.

Opening at 11:00pm on November 21st, the Workshop will remain open all night through November 22nd, an unprecedented occurrence in the history of Barneys New York. As of November 22nd, GAGA'S WORKSHOP will operate during normal Barneys' store hours through January 2nd, with access to the Workshop through the 60th street entrance of the Madison Avenue flagship store in New York City.

To learn more about how to be a part of GAGA'S WORKSHOP visit www.barneys.com/GagasWorkshop and follow Barneys on twitter at #gagasworkshop.

To obtain images and video from the opening ceremony as well as the event on Monday, November 21st please visit:http://stellarhead.com/MNR/BarneysGagasworkshop

About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago,Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men's retailer in 1923 in downtown Manhattanit turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys' innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit www.barneys.com. 

SOURCE Barneys New York

"Our young people are at the center of a health crisis, and vocal leaders like Lady Gaga and technology leaders like Google Inc. have stepped up to help change our culture," said David McFarland, Interim Executive Director and CEO of The Trevor Project. "Our honorees are working with The Trevor Project to make a better today and a brighter tomorrow for youth. We are proud to honor Lady Gaga with the Trevor Hero Award and Google Inc. with the Trevor 2020 award for their work to help young people express their true selves with pride."

The Trevor Hero Award honors Lady Gaga for being an inspiration to youth and increasing visibility and understanding of the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. As an ally for LGBTQ people, Lady Gaga has recently founded the Born This Way Foundation to bravely empower youth to be proud of who they are, to accept and embrace one another's humanity, and to love themselves and one another.

"We are honored and humbled to be recognized with the Trevor 2020 Award," said Yolanda Mangolini, Director of Global Diversity & Inclusion and Talent & Outreach Programs at Google Inc. "We applaud The Trevor Project for their commitment to providing services and creating safe spaces for LGBTQ youth in need, and look forward to a continued partnership."

The Trevor 2020 Award honors Google Inc. for the company's support of the LGBTQ community and for increasing visibility and understanding of LGBTQ issues. Google Inc. has become a leader in championing LGBTQ workplace equality over the past decade by advocating for equal policies and benefits for their LGBTQ employees, expanding the presence of their LGBTQ employee resource group globally and supporting the community and LGBTQ youth organizations.

Trevor Live at the Hollywood Palladium is the signature annual event of The Trevor Project, a recent honoree of the White House as a Champion of Change for leadership and innovation in suicide prevention. Celebrated director, producer and choreographer Adam Shankman returns as Special Guest Director for Trevor Live, benefiting the nation's leader in providing crisis intervention and suicide prevention services to LGBTQ young people.

Performances for this year's show include appearances by Fergie, Mary J. Blige, Miley Cyrus, Queen Latifah, LeeAnn Rimes, Neil Patrick Harris & David Burtka, Michelle Pfeiffer, Chris Colfer, Darren Criss, Jane Lynch, Jayma Mays, Damian McGinty, Kevin McHale, Amber Riley, Naya Rivera, Mark Salling, Harry Shum, Will Arnett, Geoffrey Arend, Matt Bomer,Diego Boneta, Julie Bowen, Ty Burrell, Kaley Cuoco, Josh Duhamel, Jesse Tyler Ferguson, Amber Heard, Christina Hendricks, Julianne Hough, Rashida Jones, Zachary Levi, Joe Manganiello, Chris Pine, Amy Poehler, Zachary Quinto, Zoe Saldana, Eric Stonestreet, with Misha Gabriel, Camille Grammer, Ryan Guzman, Kathryn McCormick, Kyle Richards, and many more! Sponsorship and ticketing information for Trevor Live are available at TheTrevorProject.org/TrevorLive.

About The Trevor Project
The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning young people under 24. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. Honored by the White House as a "Champion of Change," The Trevor Project is a leader and innovator in suicide prevention. Learn more at TheTrevorProject.org.  

SOURCE The Trevor Project

About GAGA'S WORKSHOP

A multi-faceted celebration, GAGA'S WORKSHOP will include: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).

In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in GAGA'S WORKSHOP to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.

A take on Santa's iconic workshop, the project has been realized through the eyes of renowned creative talents: Lady Gaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys' creative director Dennis Freedman. In true Lady Gaga fashion, GAGA'S WORKSHOP is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.

From elaborate art installations, vivid colors and bold patterns designed by avaf, to exclusive one-of-a-kind products created specially for the Workshop by Barneys New York, GAGA'S WORKSHOP will be a holiday treat for shoppers of all ages.

Taking over the entire, 5500-square foot, fifth floor of the Madison Avenue Men's store, The Workshop will be divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Working with the Barneys New York team, Eli Sudbrack and avaf have designed giant sculpture installations as well as signature artwork for GAGA'S WORKSHOP which will be featured on special holiday shopping bags and packaging.

There are eight stations in GAGA'S WORKSHOP, reflecting the product categories available for sale, as well as a number of iconic references to Lady Gaga herself. Stations include: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.

In addition to conceptualizing a Gaga holiday destination within Barneys New York, Eli Sudbrack and avaf have also designed a giant facade that will take over the 60th Street entrance to the store. Designed to create the illusion of walking into the mouth of a giant monster-like Lady Gaga, this entrance will be the gateway to GAGA'S WORKSHOP.

The Madison Avenue windows, which will be unveiled at the opening of the Workshop, have been transformed into a Gaga themed tableaux; drawing holiday inspiration from music, fashion, astrology and the elements. "For my first ever window designs, it's an honor to be collaborating with the prestigious Barneys' brand and creative history," said Nicola Formichetti.

"GAGA'S WORKSHOP is the largest and most completely realized holiday project ever undertaken in the history of Barneys New York and we are beyond thrilled to present it this season," said Mark Lee, Barneys' Chief Executive Officer. "We hope to raise significant funds to benefit the Born This Way Foundation and we thank Lady Gaga, Nicola Formichetti, Eli Sudbrack and avaf, as well as all of the collaborators and vendors who have worked so hard to make this holiday initiative come to life."

Opening at 11:59pm on November 21st, the Workshop will remain open all night through November 22nd, an unprecedented occurrence in the history of Barneys New York. As of November 22nd, GAGA'S WORKSHOP will operate during normal Barneys' store hours through January 2nd, with access to the Workshop through the 60th street entrance of the Madison Avenue flagship store in New York City.

To learn more about how to be a part of GAGA's WORKSHOP visit www.barneys.com/GagasWorkshop and follow Barneys on Twitter at #gagasworkshop to enter a chance to win a Golden Ticket to the November 21st opening.

About the '12 Days Of Gaga'

The '12 Days of Gaga' is the official digital countdown beginning with the launch of the barneys.com dedicated GAGA'S WORKSHOP micro-site. A digital funhouse, www.barneys.com/GagasWorkshop will be the landing page for all elements related to GAGA'S WORKSHOP. The site will showcase and allow Barneys' customers to explore the holiday initiative providing information about: the Workshop at the Barneys New York Madison Avenue store with FourSquare check in details, access to the full collection of Lady Gaga-inspired products, information about how to join the conversation including real time Facebook and Twitter streams, as well as other experiential elements.

During each of the 12 days leading up to the November 21st opening, one exclusive, limited-edition product will be released on the micro-site and available for pre-sale on that day only. These products will then be available for as long as supplies last, as part of the full collection in GAGA' S WORKSHOP at the Madison Avenue location and online once the Workshop officially opens to the public.

As the center of the Workshop's digital universe, The Gaga Machine, found on the micro-site, will allow customers to unlock special messages and offers that add to the experience. Clues in the form of mysterious alpha-numeric codes and QR codes will be strategically placed and released through a variety of digital and outdoor, experiential channels for people to find throughoutNew York City and online. Once a code is located, users can then enter them into The Gaga Machine to gain access to inside information pertaining to the Workshop.

With social media being a strong influence for Lady Gaga and her fans, communication via Facebook and Twitter is instrumental to this campaign. A dedicated and co-branded Facebook tab and a unique Twitter hashtag (#gagasworkshop) will promote and tease all elements within the Workshop as well as the 12 days leading up to the opening. Exclusive product offerings and a sweepstakes to win Golden Tickets to attend the opening of GAGA'S WORKSHOP at the Madison Avenue store have been created for the fan community within these social platforms.

About Barneys New York

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with flagship stores in New York City, Beverly Hills, Chicago,Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men's retailer in 1923 in downtown Manhattanit turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys' innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit www.Barneys.com. 

SOURCE Barneys New York

For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative.  Starting in mid-November, GAGA'S WORKSHOP will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows.

Working with the Barneys New York team under the direction of creative director Dennis Freedman, AVAF has designed the signature artwork for GAGA'S WORKSHOP, which will also be featured on special holiday shopping bags and packaging. Known for their visually spectacular and multimedia installations, AVAF's work will be seen throughout GAGA'S WORKSHOP in the Madison Avenue flagship store, in the Madison Avenue windows, as well as through the various materials and products created in conjunction with this project.

Barneys New York has worked closely with Lady Gaga under the creative direction of Nicola Formichetti to design a range of exclusive, limited-edition, small gift items, which will be available for a limited time only at GAGA'S WORKSHOP.  In addition to GAGA'S WORKSHOP in New York, a selection of items from the collection will also be available at Barneys New York locations nationwide and online at Barneys.com.

Barneys New York will donate 25% of sales from all items featured in GAGA'S WORKSHOP to a charity of Lady Gaga's choice in honor of this special program and in the spirit of the holiday season.

"Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon," said Mark Lee, Barneys New York CEO.  "Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent."

GAGA'S WORKSHOP will live digitally on a custom-created section of Barneys.com, and will be launched via The Window, Barneys New York's luxury content site.

About Barneys New York

BARNEYS NEW YORK (Barneys) is a luxury specialty retailer of designer clothing and accessories with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded as a men's retailer in 1923 in downtown Manhattan it turned into an international arbiter of high style for both women and men in the 1970s and became renowned for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing edit from the world's top designers including women's and men's ready-to-wear, handbags, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of humor and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Barneys' innovative CO-OP, a mecca for young and emerging designers, was launched in 1985 and has since expanded into a freestanding store concept. Barneys operates more than a dozen CO-OP stores in eight states across the U.S. For more information about Barneys New York please visit www.barneys.com.

SOURCE Barneys New York

Designed by Lady Gaga, the uniquely styled in-ear headphones were inspired by leather and studs and feature the ultra-crisp sonic technology expected from the Beats by Dr. Dre line of products. The new Heartbeats by Lady Gaga are a reflection of the pop queen's high-end sense of style and commitment to providing fans with the best music listening experience possible.

Beats by Dr. Dre has always been committed to restoring the emotional music connection between an artist and the listener, allowing consumers to hear music the way the artist intended. Jimmy Iovine and Dr. Dre worked closely with the experts at Monster to engineer headphones that are able to deliver an unprecedented level of audio performance to match Lady Gaga's fashion-forward design.

"The new design of Heartbeats by Lady Gaga is parallel with her stage show right now...dark and beautiful, with an edge and of course, extraordinary sound for her fans," said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre.

"We continue to advance the sound performance of Heartbeats to meet the demands of Gaga's ever changing music," said Noel Lee, Head Monster. "Combined with the unique look of Heartbeats, we believe that we have produced a winning combination of sound and fashion. We know that all of Gaga's 'Monsters' will love what we have accomplished together between Beats, Gaga, and Monster."

Heartbeats by Lady Gaga feature an all-new, lightweight design, six sets of ear tips to ensure a fit for every wearer, tangle free cable, hard carrying case and ControlTalk™, which enables iPhone™ and iPod® music playback control as well as hands-free calls with iPhone and many smartphones.

To celebrate the launch of the new Heartbeats, Beats by Dr. Dre's Facebook page is hosting a consumer contest where "Little Monsters" can upload photos or videos themed around her latest hit single "Edge of Glory." The contest kicked-off today and features prizes courtesy of Beats By Dr. Dre that will include HP Envy computers, Heartbeats headphones, and valuable gift cards from top retailers. Fans will be able to submit their entries through August 1. Visit http://beatsarmy.me/heartbeatscontest for additional details.

Heartbeats by Lady Gaga are available in two colors: black and gold. Available now at Best Buy and select retailers for a suggested retail price of $149.00.

NEW YORK, June 2, 2011 -- Sirius XM Radio (NASDAQ: SIRI) today announced that music icon Lady Gaga will sit down with Gayle King for an exclusive live interview/broadcast event on June 7 from 1:00 – 2:00 pm ET on SiriusXM's Oprah Radio.

Gayle will interview Gaga in front of an intimate studio audience of listeners, fans and Little Monsters at SiriusXM's New York City studios live on Tuesday, June 7 from 1:00 – 2:00 pm ET on Oprah Radio, XM channel 111 and Sirius channel 204 with Sirius Premier (formerly known as "The Best of XM"). Listeners across the country are invited to call Gayle and Gaga at 888-4-GAYLE-K (888-442-9535) and to post questions online. The Gayle-Gaga interview will replay on Oprah Radio on June 7 at 4:00 pm and 8:00 pm, June 8 at 10:00 am, 3:00 pm and 10:00 pm, June 9 at 8:00 am, 11:00 am and 5:00 pm, June 10 at 9:00 am,2:00 pm and 9:00 pm, June 11 at 5:00 am and June 12 at 2:00 pm (all times ET).

"Lady Gaga is a one-of-a-kind artist. The way she loves people, and the way the people love her—I've never seen anything like it,” said Gayle King. “As she continues to break records and boundaries in the music world and beyond, I am thrilled to spend an uncensored, unscripted hour with her and millions of her fans across the country live on SiriusXM.” 

"Lady Gaga's individual and inimitable voice, style and savvy have earned her an unparalleled bond with millions of fans worldwide," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "Only on SiriusXM will you find the special pairing of two distinct voices such as Gaga and Gayle. This one of a kind conversation is not to be missed."

Born This Way has sold over 1.1 million copies to date, and marks Lady Gaga's first No. 1 album.  She is the fifth female artist to sell over a million albums in a debut week.

On her daily Oprah Radio show, The Gayle King Show, Gayle offers her perspective on current events, cultural trends, politics and entertainment news and brings listeners closer to their favorite celebrities and public figures with revealing, compelling interviews. The Gayle King Show airs live weekdays from 9:00 - 11:00 am ET. Visit www.siriusxm.com/oprahradio for more information.

Earlier this year, the title track became the fastest single in history to reach sales of 1,000,000 copies worldwide by breaking that mark in only five days.  "Born This Way" became the first song to debut at #1 on the Hot 100 and remain at the top for more than a month since Elton John's 1997 version of "Candle In The Wind."  In the last week, two other singles from Born This Way have also reached the U.S. Top 10: "Judas" and "The Edge Of Glory."  In addition, "Judas" has cracked the Top 10 in Australia,Austria, Belgium, Canada, Denmark, Finland, France, Hungary, Ireland, Italy, Japan, Norway, South Korea, Spain, Sweden,Switzerland, the U.K. and elsewhere.

A five-time Grammy winner, Lady Gaga has also won prestigious awards in the U.K., Mexico, Canada, Japan, Hungary, Poland, Germany, Thailand and elsewhere in Europe, Asia and Latin America.

In a recent feature on Born This Way, The New York Times wrote: "The album is as catchy and euphorically overblown as the music that made her a sensation."  

SOURCE Interscope Records

The Gaga train, as it's becoming known on the Internet, is actually New York City's 42nd Street Shuttle. The campaign was launched by Universal Music, which partnered with CBS Outdoor and the MTA to create a show-stopping spectacle in the world's busiest city. Within hours of unwrapping the car, fans of the singer began lighting up message boards and social media outlets with thoughts and photos of the train.

As the sites prepare to be taken over by fashionable little monsters, the company gears up with an exciting line up of Gaga inspired merchandise and never-available-before access to the world of Gaga.

The online event will commence at 12pm EDT on Friday, May 20th—on both Gilt.com and GiltCity.com—and run through Sunday May 22nd, 9pm. The sale will contain seven distinct offerings, including pre-orders on the album, two curated sales by her Fashion Director, Nicola Formichetti, a one-of-a-kind Mugler dress worn by Gaga herself, and VIP access to special events and experiences surrounding the world of Gaga.

"We are extremely excited to be partnering with Lady Gaga and Streamline/Interscope Records," says Kevin Ryan, CEO, Gilt Groupe. "We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style."

Much of Gaga's rise to fashion stardom can be attributed to Nicola Formichetti, who has clothed the superstar for the past three years and speaks of their relationship as an "instant love." The prolific Fashion Director will be bringing Gilt members the opportunity to shop looks that he has curated and styled himself. Nicola has curated looks for both women and men, which will be a mix of street punk and high couture, both aesthetics for which he is acclaimed.

During the event, a dress worn by Gaga to close Mugler's A/W '11 fashion show will also be available for purchase. Form fitted in stocking veil and lactic jersey, with a flesh caged corset in marquisette, it is one of a kind. "The dress is an iconic piece. With this design, we were imagining what Lady Gaga would wear if she were getting married to fashion.," says Nicola Formichetti.

Gilt City will bring Gaga's style to life by providing members exclusive access to Mugler's upcoming fall fashion show in Paris, with backstage passes, after-party tickets, and more. VIP tickets to see Gaga perform at Rumsey Playfield will also be featured on Gilt City. All proceeds from the dress and ticket sales will be donated to Lady Gaga's charity of choice, The Robin Hood Foundation.

To celebrate the launch of the album and musical genius behind it, the sites will be giving fans the chance to pre-order the digital version of the deluxe edition, while Gilt City will be selling VIP access to regional club events for fans to gather and listen to the album in together. These events will take place in New York, Miami, San Francisco, and Los Angeles.  Additionally, a curated selection of Lady Gaga's favorite places and experience in New York will also be available on Gilt City so that members can truly live like the superstar herself. From classes at Broadway Dance Center with Gaga's choreographer Laurieann Gibson, to a 10-course tasting menu at Gaga's choice New York tapas restaurant, Caliu Tapas, Gilt City's local experiences will bring to life all things Gaga for its members.

"Gilt members are committed to the site and instantly engaged, just like Gaga's fans. The overlap between the two made a partnership feel natural," commented Dyana Kass, Head of Pop Marketing, Interscope Geffen A&M Records. "We're really excited to combine Gilt's consumer reach with such an anticipated release."

To join Gilt and access the sale, please go to www.gilt.com/ladygaga

To view a teaser of an exclusive video of Nicola behind-the-scenes at the Gilt photo shoot, please go to:

To follow on Twitter, please go to #GiltGaga

Lady Gaga will prove her pop Royalty credentials, performing at the exclusive hangout of young Royals and celebrities, Annabel's club in London. The highly intimate late night performance presented by Belvedere Vodka will be an acoustic performance for 160 A List celebrities and VIP's.

For one night only, the club's infamously strict dress code will be relaxed to allow Lady Gaga's loyal little monsters to dress appropriately for such a significant performance.

For more information and exclusive content visit www.facebook.com/belvederevodka 

SOURCE Belvedere Vodka

"The Edge Of Glory" is now available for purchase and download on iTunes, and the "Hair" single will be released at the same time next week, 1:00 pm PDT, on Monday, May 16.  

Upon the release of Born This Way on May 23rd, fans who have already purchased singles from the album on iTunes may use the Complete My Album feature to purchase the full album on iTunes at a reduced price.

SOURCE Interscope Records