Wednesday, February 1, 2017 10:39am by  
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Lady Gaga to front Tiffany & Co jewellery campaign

Superstar Lady Gaga has been announced as the new face of high-end jewellery company Tiffany & Co. 

The 'Perfect Illusion' sensation will front their Legendary Style campaign for the upcoming Tiffany Hardwear collection, which is due to debut this spring

Tweeting about the news, she wrote: "I am honoured to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women. We are not only proud to receive jewellery as a gift, but to know the glamour of being strong, ambitious, & creative in how we love ourselves... turning our problems into platinum."

Lady Gaga is also set to appear in a 60-second commercial, which will premiere during the Super Bowl on February 5, and she added that the company and brand is synonymous with her beloved New York City:

"In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewellery."

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Watch Gaga in Tiffany & Co's promotional video here:

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