Lady Gaga Praises Eye-Popping "Subway Unicorn" and Creates Social Media Fan Frenzy
CBS Outdoor's NYC subway advertising campaign excites Gaga
NEW YORK, May 31, 2011 -- Singer and provocateur Lady Gaga set the social media universe ablaze with high praise for her specially-wrapped NYC subway train by CBS Outdoor, which covered the inside and outside of the car in advertisements bearing her likeness. The subway advertising campaign, which launched last week to promote her new album, even elicited feedback from Gaga herself, who tweeted Thursday, "Absolute Fantasy Dream Come True. My Subway Unicorn! New York City, We were Born This Way!"
The Gaga train, as it's becoming known on the Internet, is actually New York City's 42nd Street Shuttle. The campaign was launched by Universal Music, which partnered with CBS Outdoor and the MTA to create a show-stopping spectacle in the world's busiest city. Within hours of unwrapping the car, fans of the singer began lighting up message boards and social media outlets with thoughts and photos of the train.
Notes to Editors
About CBS Outdoor
CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertisingproperties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.
Contact: Jeremy Murphy
SOURCE CBS Outdoor