Lady Gaga unveils film called 'Formulation' to promote her debut fragrance
Writing on her official Twitter page this afternoon (July 18), the 'Born This Way' sensation explained that the accompanying visuals for her perfume, named 'Fame', are the product of a strong creative team.
She revealed that the video's title is 'Formulation' and added: "So excited, gonna post a film by Todd Tourso, Reggie Know, Rob English, Kenneth Robin. Its called "FORMULATION" and is for my fragrance FAME. FORMULATION a film for FAME, the First Ever Black Eau de Parfum."
At 2 minutes long, it's a striking collection of scenes shot solely in black and white, and narrated in French.
Topless men can be seen working in a 'laboratory' to perfect the eau de parfum's scent and this footage is interspersed with images of white orchids, gloved hands swirling dark liquid and active intricate machinery.
Watch the newly unveiled 'Formulation' below:
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