Pretty Green label owner Liam Gallagher has confessed that despite being hailed as a fashion icon he knows little about the industry and even style itself.

The Beady Eye hitmaker told the Evening Standard that he never set out with a goal in mind and has nothing to prove, so just embraced the opportunity and uses his own preferences to guide him:

"I'm not doing it to prove anything. I'm doing it because I had an opportunity. I spend a lot of my money on clothes so I feel like I'm within my rights to do whatever I want to do."

"I know f**k all about fashion. I just know what I like. We might get bored of it in three years' time, go back to our day job. But at the moment, we're having a good time. It gets us out the house. So why not?"

Earlier this week, the star unveiled his new collections and told GQ magazine that he would like to branch out to accessories or maybe even black tie outfits.

Check out Pretty Green's new promotional video below: