Friday, July 10, 2015 11:03am ET by  
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Years & Years to feature in interactive advert

Years & Years will star in an interactive advert broadcast in the UK tonight (July 10).

Viewers will be asked to tweet which one of three versions of performance of their single 'Shine' they would like to see.

The slot will take place at 9.45pm on Channel 4, with the audience given the hashtags #ChooseDark, #ChooseLight or #ChooseShadow to use.

The band commented: "We love the idea of giving our fans control of a music video and the immediacy of it happening live.

"We had a lot of fun playing with the different themes of light and we hope the audience enjoy experiencing our music in this new way."

Years & Years' debut album 'Communion' meanwhile was released today (July 10).

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Watch the video for 'Shine' below: