New data has shown that the fanbases and buyers of some of popular music's biggest names are predominantly female. 

In an article for the Wall Street Journal, writer Hannah Karp looked at statistics provided by data collector Nielsen and revealed that studies found that Adele's fans are mostly female, as are those of Sam Smith, Taylor Swift and Ed Sheeran. She explains: "They are 62% female, most between 25 and 44 years old, with children."

Karp continues: "Most of the top-selling artists in the first half of 2015 struck a chord with a similar demographic. According to research firm Music Watch Inc., Nashville pop star Taylor Swift’s most passionate fans are 59% female, and more than one-third of them are over 50. (The over-50 crowd makes up 28% of Adele’s fans, Music Watch says.)"

"British singer-songwriters Sam Smith and Ed Sheeran both have fan bases that are two-thirds female, according to Music Watch and Nielsen. American pop singer Meghan Trainor’s fans tend to be young, lower-income females and new parents whose favourite cable networks include the History Channel and ABC Family according to Nielsen’s data."

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