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Friday, January 8, 2016 9:02am ET by  
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Late Motörhead star Lemmy appears in Finnish milk commercial

Late Motörhead founder Lemmy Kilmister has appeared posthumously in a milk advert in Finland.

The legendary rocker died aged 70 in late December as a result of cancer.

Before his death, the Brit teamed up with Finnish dairy company Valio to film an advert.

However, Kilmister died during post-production of the commercial - encouraging its makers to use unscripted footage not meant for broadcast in tribute.

The musician says in the clip: "I have never drunk milk and never will. You asshole."

The advert adds: "Ian 'Lemmy' Kilmister 1945-2015. We raise our glasses to you.

"This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself. This was our magical encounter with a great man and we’re honoured to share it with the world."

Jussi Lindholm, chief operating officer of advert maker Hasan & Partners added: "We were in the middle of post-production when the news about Lemmy broke.

"We are profoundly grateful to have worked with him and that Lemmy’s management feel good about the result.

"We discussed not airing the ad but had footage that was not part of the original script, which crystallised Lemmy’s spirit, so we agreed to change it and make a tribute.”

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Watch the advert below:

 

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