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Tuesday, June 14, 2016 11:00pm ET by  
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A$AP Rocky becomes the face of Dior Homme

'F**kin' Problems' rapper A$AP Rocky has been announced as the new face of Dior Homme. 

The French fashion house confirmed the news earlier today and described Rocky as someone who represents "the empowered masculinity of today's urban dandy."

Dior Homme's creative director Kris Van Assche told Women's Wear Daily that he's proud to have the star on board for the Autumn/Winter 2016 campaign:

"I really like his personal style and taste. He’s a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that.”

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Watch A$AP Rocky in action here:

 

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