Converse saves London's 100 Club
London's famous 100 Club has finally been saved after months of campaigns and fund raising events to stop it from being closed down.
The Oxford Street venue faced closure at the end of last year due to rising maintenance costs and was backed by stars like Sir Paul McCartney and Liam Gallagher in a bid to keep it alive, and today (February 14) has been saved by the shoe company Converse.
The club's owner, Jeff Horton, told XFM this morning that he's "absolutely thrilled" at the news and that fans shouldn't expect any 'Converse 100 Club' logos or branding and added that the company just "wanted to give us a hand."
Converse also issued a statement on the new partnership, and said:
"We at Converse are very excited about our new partnership with the legendary 100 Club in London. Converse’s commitment to being a catalyst for creativity is at the heart of the brand and we are dedicated to championing and supporting artists, fans, the music scene, venues and the experience."
"Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage."
Watch one of the many campaign videos to save the venue below:
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