Saturday, April 30, 2011 7:30am by  
Comments (0)

, , , , , ,

Cher Lloyd “more exciting” than Usher or Britney

A songwriter working with ‘X Factor’ star Cher Lloyd has claimed to be so excited by the work they are doing together, that it outstrips what he felt when writing with Usher and even Britney Spears.

Savan Kotecha, who writes for US stars and contributed the first original track for ‘Glee’, told the Daily Star: “I’m not just writing for Cher, I’m A&R-ing Cher and it’s my mission to make her the biggest pop star on the planet.

“She’s incredible. I can’t say enough good things about her,” he continued. “We put her in the studio with the world’s biggest producers and she blows them away. There’s a buzz around her as she’s so fresh and original.”

The 17-year-old is gearing up to release her first single, entitled ‘Swagger Jagger’, which is expected to drop at the end of June. The song features a new genre that Kotecha refers to as “Swag Pop”.

“I’ve worked with stars from Britney to Usher and I’ve never been excited by anyone more than Cher," he says. "I promised I’d take her to the plate and let her swing at it.”

Watch Cher performing at G.A.Y. at London's Heaven club in February: