N*E*R*D star Pharrell Williams has launched an alcoholic drink that he designed specifically for women. 

The 'Lapdance' hitmaker and producer unveiled Qream, which, as suggested by the brand name is a cream based liquor that will be available in both peach and strawberry flavours. Speaking to Hip Hop Daily, Williams explained:

"Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power."

"To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

Watch Williams talk about his new venture below: