Thursday, June 14, 2012 2:38am ET by  
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Justin Bieber unveils golden ticket giveaway

Justin Bieber has revealed a Willy Wonka-esque golden ticket giveaway for his new album release.

The singing sensation is releasing his new effort 'Believe' soon and he has announced that there will be golden tickets hiding in selected copies.

The main prize in the giveaway is either a chance to join Justin Bieber on stage at one of his gigs or to appear in one of his music videos.

Other prizes include signed guitars, meet and greet tickets to his upcoming North American tour and signed posters. Tweeting about the competition, he said:

"U guys keep asking so here are the GOLDEN TICKET details for #BELIEVE...1st prize is concert tickets and be my "One Less Lonely Girl" on stage during the BELIEVE tour...2nd Prizes are 10 signed guitars with 2 tickets and meet and greets to the Believe Tour...and 3rd Prize is signed posters to you."

He concluded: "So find those #GOLDENTICKETS in #BELIEVE ! Love you. Thanks"

Watch Justin Bieber making 'Believe' below: