My Love Affair Announces The Release Of Justin Bieber's Intimate Live@Home Performance On June 18
NEW YORK, June 15, 2012 -- My Love Affair – the international agency dedicated to pairing brands and artists – announced today that mega pop icon Justin Bieber will be the next featured guest on their popular co-owned premium web program, Live@Home.
To celebrate his comeback to France, Justin Bieber's Live@Home will be released on June 18th and will feature Justin Bieber performing live songs from his upcoming new album Believe.
The monthly web program Live@Home is the first web music program created to allow the world's best artists to come and perform in a beautiful house in Paris. These intimate performances are taped without an audience and are aimed at making artists feel like they are at home.
Since the show launch in 2011, as the first entirely brand funded music programming, artists from all over the world have recorded their own Live@Home including; James Blunt, Jamie Cullum, Maroon 5, Pharell Williams, and others. Chanel, L'Oreal, Sephora and Microsoft were amongst the first brands to align with this model and partner with Live@Home.
After an exclusive December 2011 Live@Home at the Eiffel Tower with Johnny Hallyday (who sold more than 150 million albums worldwide), Live@Home is thrilled to continue the success with Justin Bieber's segment.
Justin Bieber's performance took place at the top of one of Paris's most incredible skyscrapers, where he performed songs including the hit single Boyfriend. A teaser trailer of Justin Bieber's performance is available at LiveAtHome.tv where the full performance will be released on June 18th.
For more updates on this upcoming release and news on future performances follow @Live_At_Home on Twitter.
A few words on Live@Home…
Live@Home is the first web music program created to allow the world's best artists to come and play their songs in a beautiful house in Paris. These intimate performances are recorded without an audience, aiming to make artists feel at home. Once every three months, Live@Home moves to an exceptional location for other intimate performances.
In 2011, My Love Affair, the music marketing agency aimed at bringing brands and artists together through communication campaigns co-founded by Cathy Guetta and Raphael Aflalo, took a 50% stake in Live@Home and is now also liveathome.tv's exclusive media reseller.
SOURCE My Love Affair