Tuesday, September 25, 2012 9:44am ET by  
Comments (0)

, , , , , , , , , , , , , , , , , , ,

Harry Styles and Rita Ora featured in 'making of' Radio 1 advert clip

Stars such as One Direction's Harry Styles and Rita Ora have been featured in a behind the scenes look at a recent BBC Radio 1 advert.

A handful of big names appeared in a promotional advert ahead of Nick Grimshaw's new Radio 1 Breakfast Show, which launched on Monday (September 24).

The presenter replaced Chris Moyles after over eight years at the helm and an advertising campaign, which also starred the likes of Cheryl Cole and Professor Green, was run to build up support for Grimshaw and his 'Team Grimmy'.

A video looking at the making of the advert has now been uploaded online, showing the amount of work that went into an advert which lasted only 30 seconds.

Other talent featured in the advert included Wiley and fellow radio host Sara Cox.

 

 

 

Watch a behind the scenes look at the Team Grimmy advert below: