Tuesday, January 29, 2013 11:11am ET by  
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Rita Ora enlists famous designer for 'Radioactive' tour costumes

'Shine Ya Light' beauty Rita Ora teamed up with Italian fashion guru Emilio Pucci to design her outfits for her upcoming 'Radioactive' tour.

The dates began with a show in Manchester last night (January 28) and Pucci's custom made costumes were there to "perfectly echo her unique take on urban glamour".

Speaking about his creations (shown below) for her live performances, the designer explained that it was important to be mindful of fabrics and cuts to give the songstress the "best possible freedom of movement":

"I was thrilled to design the costumes for Rita's 'Radioactive' tour. From the moment I met Rita we've had a great connection and doing something like this together felt like a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic."

Tweeting about her tour's first night, Ora wrote: "I just drove past the venue and I saw all of you Bots outside!!! I can't believe you that's why we kicked the tour off in Manchester! I<3U!"

 

 

 

Watch Ora launch her tour last night below: