Prices for Mark Owen's London gig tonight (June 13) have been slashed to a staggering £4.26 in an apparent effort to sell more tickets.

The singer is due to play the Shepherd's Bush Empire as he promotes his new album 'The Art of Doing Nothing', which debuted at No.18 on yesterday's (June 12) midweek chart update.

However, some tickets for the gig have been reduced in price on Seatwave to just £4.26 in a seeming ploy to shift more tickets.

Tickets for other areas of the venue - such as stalls standing - are going for a fiver.

The price for some of his other tour dates meanwhile - such as the Belfast Limelight and Glasgow ABC - are also being sold for under face value, which averaged at about £27.50.

The Mirror reports that an email was sent out to Seatwave subscribers earlier this week to inform them of the cut price tickets.