Monday, June 17, 2013 10:00pm ET by  
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Mac Miller unveils clothing line as his new album is poised to drop

'Frick Park Market' rapper Mac Miller has announced the launch of his brand new clothing line, which is a collaboration with streetwear brand Neff.

Miller, who is set to release his new album 'Watching Movies with the Sound Off' on June 18, unveiled the eight-piece limited edition collection and it includes tribal-inspired sweatshirts, tank tops, hats, a watch and sneakers.

Founder Shaun Neff explained to Billboard that one of the reasons so many music stars go down the fashion route is that "creating an image is just as important as creating a hit". Miller also opened up about his items, admitting that he thinks the bright colours and bold designs will appeal to his audience:

"Working on this Neff collection was something that was completely new for me, but something that I am equally as proud of. Since Neff is known for their bright and bold patterns, I knew the bright, colorful patterns that have always been part of my life, would make a dope collection. Also, a lot of kids coming to my shows already wear Neff.” 

 

 

 

 

Watch the hitmaker talk about his refusal to wear Lil Wayne's sneakers here: