Thursday, September 19, 2013 2:51am ET by  
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James Arthur calls One Direction a "marketing product" in 'online rant'

James Arthur has launched an attack One Direction in an apparent Twitter rant.

The 'You're Nobody 'Til Somebody Loves You' singer retweeted a message from a fan on September 17 that praised the 2012 X Factor winner, with the tweet saying:

"It's ironic that the lowest rating xfactor ever looks like to have produced its biggest star."

This, however, prompted Twitter user Tyler Lee to respond: "Hate to be a buzz kill but one direction are the highest grossing artists around ATM - James is sh*t x."

Lee's message seemingly irked Arthur into apparently sending direct messages to call him a "loser" and brand One Direction a "marketing" gimmick. A mobile phone screenshot of Arthur's DMs uploaded by Lee say:

"What the f*ck is your problem! Why don't you go and invest in a life instead of posting hate on Twitter you sad f*cking idiot. And One Direction don't sell records, they are a marketing product. They [sell] t-shirts and dolls you moron. Let's see you eat your words in time. Loser."

 

 

 

 

 

Watch James Arthur talk "getting fat" with BBC Radio 1 below: