Ben Mor, the director behind Britney Spears' forthcoming new music video for 'Work Bitch', has revealed that this offering signifies a shift towards a 'more adult' incarnation of the pop superstar. 

The cut is expected to debut later today (October 1) and Mor told MTV News that the visuals for the track are anything but "soft":

"I think this is a more adult Britney, definitely a more adult Britney. You can't have soft visuals for a song called 'Work Bitch,' and we sure as hell didn't. I think it sets a high bar. I think you can only go bigger and bigger. Granted, that I got the opportunity to do a legitimate Britney Spears first release [video], which is a huge deal, we pulled out all the stops."

When asked about the official debut time by a fan on Twitter this morning, Spears confirmed that the 'Work Bitch' video will be shown at "9:34pm ET on the @CW_network, 9:40pm on @VEVO."