Following overwhelming demand for tickets to Madonna’s intimate club show scheduled to take place on Thursday, July 26th at the historic Olympia in Paris, the Material Girl has invited her fans around the world  to see her performance via a live global stream through LoveLive’s YouTube channel beginning 10:15pm Paris time CEST; 4:15pm EST. There will also be a post stream of the show where the footage can be viewed in its entirety.

The show, which was confirmed by Live Nation - Madonna’s MDNA international tour partner -, will include songs from the artist’s current album, MDNA, along with her new single, “Turn Up The Radio” as well as several classics. MDNA which was released by Universal Records debuted at No. 1 in over 40 countries. The Olympia, founded in 1888 has been the site of legendary shows by performers such as Marlene Dietrich, Edith Piaf and Charles Aznavour.
 
Toby L, Creative Director of LoveLive commented: “We are beyond elated to be hosting a global stream of one of the world’s most iconic artists in such a unique and intimate circumstance which will bring our audience closer than ever to Madonna. This performance typifies what we’re doing with the LoveLive music series, which will continue to feature the world’s most recognisable music artists.”
 
Patrick Walker, Senior Director, Content Partnerships EMEA, YouTube commented: “It’s incredibly exciting that Madonna’s performance from this iconic, intimate venue will be available to her fans around the world via YouTube. No one needs to miss out on this great addition to YouTube’s music line-up this summer.”
 
Madonna’s MDNA Tour, currently whirling through Europe, has reaffirmed her reputation as one of the most thrilling and fearless performers ever: “Spectacular” raved the Mail. “Seeing Madonna live is a privilege” glowed The Independent. “Another world-class show her fans will lap up,” raved The Sun. “Madonna’s back with a vengeance…our disco Messiah,” commented MOJO Magazine.
 
The global live stream can be viewed through the LoveLive channel on YouTube @ www.youtube.com/madonnaclubshowparis
 
For complete MDNA tour and ticket information, visit: www.madonna.com and www.livenation.com

The Material Girl has already announced 76 concert dates in arenas, stadiums and special outdoor sites throughout Europe andNorth America with confirmed sales of over 1.4 million tickets to date. The MDNA tour has already sold out in Berlin (2 shows sold out), Amsterdam, Barcelona, and Istanbul (45,000 tickets sold) as well as Philadelphia, Boston, Montreal, Quebec City(70,000 tickets), New York's Yankee Stadium (73,000 tickets over 2 shows), Washington DC and the Staples Center in LA. The tour  has recently announced additional concert dates in Mexico and South America, which will be followed by a visit toAustralia, where Madonna has not performed in 20 years. 

Along with state of the art technical components, including the largest video screens ever created, Madonna, her band and her dancers are expected to reach above and beyond her Super Bowl performance where she performed to an audience of over 117 million people around the world, the highest number of viewers in Super Bowl history.

Madonna's latest studio recording "MDNA" debuted on iTunes at the #1 spot in over 40 countries.  Her newest single "Girl Gone Wild" is #1 on Billboard's Dance Club Songs Chart - her 42nd time in the top slot.  She remains the artist with the most #1 songs in the chart's 35-year history.  MDNA has received glowing reviews including USA Today which commented, "Madonna's MDNA is rocking and revelatory... her most personal effort to date.

The woman is pop's most durable alpha female, coolly courting fascination and controversy on her own terms." Added The Sun in the UK, "The album should be the spine of an incredible live show – just what her army of followers will want to hear."

The MDNA Tour is produced by Live Nation Global Touring and presented locally in association with Shuki Weiss.

For complete tour and ticket information, visit: www.madonna.com; www.livenation.com.

About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

On the Billboard Dance Club Play Charts, Madonna remains queen of the clubs with two songs from MDNA in the Top Ten including "Girls Gone Wild" which has gone to No. 4 and is the "greatest gainer" for the last three weeks.  Her first dance hit from MDNA  "Give Me All Your Luvin" after going to No. 1 remains in the Top Ten in the No. 8 spot.

The critical response to MDNA has been equally impressive:

"Madonna has made it through the wilderness to deliver one of the best albums of her career."   Daily News

"Her best album since "Ray of Light'"  Chicago Tribune

"Still the Queen of Pop"  The London Times 

"Some of the finest musical moments we've heard from the pop legend in the last few years"   MTV News

-  "The woman is pop's most durable alpha female"  USA TODAY

Other facts:

-MDNA debuted No. 1 on iTunes Charts in 40 countries and had the biggest one day pre sale on iTunes by any artist in history.

-Madonna's "Girls Gone Wild" video is her most viewed video on YouTube with 32 million views.

-Barbra Streisand is the only other female to have more No. 1 albums (9) according to Billboard's Keith Caufield.

-In the UK, the  MDNA album puts Madonna in a league of her own.  MDNA's No. 1 spot gives Madonna  the most No. 1 albums of all time in the  UK  (12) by a solo artist -  surpassing Elvis Presley.   The Beatles are the only artists who have had 15 No. 1 albums in the UK.   

-In Japan, MDNA is her 22nd Top Ten album passing The Beatles record of l9 Top Ten albums in Japan.   MDNA  entered their Oricon  international charts at No. 1 and the combined Oricon Charts at #4. 

To celebrate the first week success with  her millions of fans , Madonna will once again be on Twitter this Wednesday, the 4th of April at l0:00 pm

The link is:  @MadonnaMDNAday.

"Music is so universal and if there's any chance that through my performance I can bring further attention and enlightenment to honor the peace efforts in the Middle East and help people come together, it would be an honor for me.  It is my way of thanking those who are making so much effort toward bringing peace to the Middle East," commented Madonna.

Earlier this year following Madonna's performance of "Like A Prayer" during the Bridgestone Superbowl Halftime, she concluded with a giant projection on the field proclaiming "World Peace". 

Madonna is currently rehearsing for her world tour. Her new MDNA album is scheduled to be released globally March 26th.  She is scheduled to be interviewed by Jimmy Fallon on her Facebook page this Saturday at 6:30 EDT.

Tickets for Madonna's second Israeli performance Thursday, May 31st at Ramat Gan Stadium will go on sale Friday, March 23rdat 10:00 am. Tickets starting at 240 ISD will be available at www.TKTS.co.il; www.eventim.co.il .

Produced by Live Nation Global Touring in association with Shuki Weiss.

For complete tour and ticket information, visit: www.madonna.com; www.livenation.com.

Fans Can Watch And Engage With The Stars on Madonna's Facebook Page

Madonna will kick off the release of her highly anticipated album MDNA when she sits down for an exclusive interview with late night host Jimmy Fallon who will conduct a live stream chat on the star's Facebook page Saturday, March 24th at 6pm EDT.  News of the interview was officially confirmed last night by Jimmy Fallon on his show.  The interview will take place before a live audience. Madonna has also been sharing sneak peeks and behind-the-scenes snippets of rehearsals for her upcoming tour on her Facebook page.

MDNA - Madonna's 12th studio album - is scheduled to be released on March 26th on Interscope Records.  The first single "Give Me All Your Luvin" is No. 1 on Billboard's Dance/Club Play Chart – her 41st No.1 dance hit in the course of The Material Girl's multi-Grammy winning extraordinary three-decade career.

Fans can submit their questions on Madonna's page.

Jimmy Fallon will be talking about this exciting event on his show Late Night with Jimmy Fallon (weeknights on NBC at 12:35 EDT/11:35 CDT) and both stars will be sharing posts on Facebook in advance of the interview.

Tune in to watch the exclusive live chat with Madonna and Jimmy Fallon at www.Facebook.com/Madonna.  

About The Album:
MDNA, recorded in New York and LA, reunites Madonna with former collaborator William Orbit ("Ray of Light") who co-wrote and co-produced several cuts on the new album.  Other co-producers include Martin Solveig, The Demolition Crew, Marco "Benny" Benassi and Alessandro "Alle" Benassi, Hardy "Indiigo" Muanza, Michael Malih and Madonna.  The current single is "Girls Gone Wild."

About "Late Night with Jimmy Fallon":
In March 2009, "Late Night with Jimmy Fallon" made its broadcast debut with Fallon as the third host of the NBC comedy-talk franchise.  The show serves as a platform for comedy, music and A-list talent out of NBC's Rockefeller Center Studio 6B.  The show continually garners attention for viral videos, audience games and prominent guests.  Fallon's choice of house-band, The Roots, has been universally praised.  "Late Night with Jimmy Fallon" is produced by Universal Television and Broadway Video. Lorne Michaels is the executive producer.  Michael Shoemaker produces.  Gavin Purcell is supervising producer.  For more Late Night, please visit: http://www.latenightwithjimmyfallon.com/.

Clear Channel's Worldwide Multi-platform Promotion of Madonna's New Single Helps Propel MDNA, Drives Record-breaking Sales

Madonna's Bridgestone Halftime Super Bowl Performance Peaks at 112.6 Million Viewers - Most Watched Ever 

NEW YORK, Feb. 8, 2012 -- It's been a record breaking week for Madonna. Along with the largest halftime US viewership in Super Bowl history including Madonna's Bridgestone Halftime performance (peaking at 112.6 million viewers), the pre-orders for the Material Girl's upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, "Thanks for all the L-U-V!! from around the world."

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna's highly anticipated new single and video, "Give Me All Your Luvin'," across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS: 

50 - Number 1's Pre-orders for Madonna's MDNA album on iTunes (biggest one day pre-order in iTunes history) hit the top spot at iTunes stores in 50 countries!

11,000,000+ - YouTube downloads of new Madonna video…and counting

The most searched subject on YouTube and Google during the Super Bowl

13 - Madonna's new single catapults to the #13 spot on Billboard's Hot 100 Chart 

56 - "Give Me All Your Luvin'" marks Madonna's 56th appearance on the Hot 100 according to Billboard's Keith Caulfield

112.6 Million - Peak audience viewership during Madonna's halftime performance – largest in Super Bowl history – up 4 million from last year – surpasses Michael Jackson's 1993 halftime performance

47.1 Million - Households saw Madonna's Super Bowl Performance

#6 - Trending at No. 6 on European Airplay Charts

#2 - iTunes Single, jumped from previous spot 11 after the Super Bowl

2500 - Spins in less than 48 hours at Top 40 radio

25 - "Give Me All Your Luvin'" single's chart debut

51 - Global Tour Dates Announced by Live Nation

1600 - Clear Channel Digital Billboards Around the Globe aired Madonna's "Give Me All Your Luvin'"

SUPER BOWL BY THE NUMBERS:

320 - Hours of rehearsal prior to performance

750 - Hours to create and complete the Givenchy gold cape Madonna arrived in 

4 - Special guests: Nicki Minaj, M.I.A., LMFAO and Cee Lo Green

1 - Slackliner 

20 - Dancing Dolls

17 - Core Dancers  

200 - Members of Gospel Choirs from Indianapolis area

150 - Gladiators carried Madonna onto the stadium with 280 feet of custom made 3 inch rope

1200 - lbs - weight of Madonna's golden throne designed by Madonna and Jimmie Martin in London. Throne included 2 specially designed sphinx heads covered in Swarovski crystals.

100 - Members of Drumline

250 - Volunteers who assembled and took down stage during half time in 6 minutes (go Hoosiers!) 

27 - Carts which carried the stage were wheeled in by the volunteers

36 - Projectors hung from ceiling of stadium to create light show

120 - Individual lashes applied to each of Madonna's eyelids per eye

18k Rose gold ground down and added to Madonna's eye shadow and lips by makeup artist Gina Brooke

200 - Pairs of black briefs provided by Calvin Klein for the Gladiators (they got to wear them home)

MADONNA BY THE LETTERS:

MDNA - Title of Madonna's upcoming CD (scheduled for March 26th release)

W.E. - Title of just released film directed and co-written by Madonna

L.U.V. - Madonna

Y.O.U. - You Wanna?  

SOURCE Interscope Records

The global dance celebration will feature dance performances from each of the eleven finalists who were selected from the hundreds of dancers from around the globe from countries including Belgium, Japan, Great Britain, the US  and The Netherlands all of whom  submitted videos and auditioned to join Madonna's dance crew. With Shay Normann as the artistic director and choreographer for the event, the eleven finalists have also been working with Madonna's long-time choreographers Rich + Tone, in hopes of winning the top prize. Madonna has hand picked DJ and Producer Martin Solveig to headline the event.  Solveig has been collaborating with Madonna in the studio for her upcoming album.  Hardy "Indigo" Muanza and Vikter Duplaix will also be spinning custom mixes.

Madonna has never strayed far from her dance roots in New York City. "Even with my crazy schedule, any chance I get to be on a dance floor in New York with fabulous music and incredible dancers is still my idea of a perfect evening. I can't wait for November 12th," commented the Material Girl. Madonna equals dance. She has earned a record 40 No. 1 hits on Billboard's Dance/Club Play Songs chart (out of a whopping 57 entries). Her most recent chart topper was "Celebration," in 2009.

The Smirnoff Nightlife Exchange event with Madonna in New York is one of 18 countries swapping their most original nightlife experiences on the night of November 12. In turn for New York's global celebration of the most original nightlife around the world. Amsterdam will host an event on the same night celebrating the very best of New York's own nightlife.

To find out how you can 'Be There', go to facebook.com/smirnoff.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition with Madonna, was the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of the Smirnoff Co. More details to be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna. For updates on The Smirnoff Nightlife Exchange Project please visit www.facebook.com/smirnoff.

The 50 countries that participated in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia,Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya,Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

The SMIRNOFF word and associated logos are trademarks

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories.  These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.  Diageo is a global company, trading in more than 180 countries around the world.  The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. Visit www.drinkaware.com and Diageo's own global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust. Celebrating life, every day, everywhere.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders:Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

www.smirnoff.com | www.facebook.com/smirnoff 

SOURCE Live Nation Entertainment

Semi-finalists from the Smirnoff Nightlife Exchange Project online dance competition will be flown from select countries to the global dance hub of the world: New York City. While there, they have the chance to audition in front of Madonna and hundreds of Smirnoff fans at a one-of-a-kind worldwide event that celebrates dance and global original nightlife experiences.

"Since it all began for me in New York City, it makes perfect sense to be choosing the winner of the dance competition here where someone else will get their big start. And the dancers get a chance to work with Rich + Tone - two of the greatest choreographers who I've worked with on my tours for many years. I'm looking forward to seeing all the talent from around the world at the Smirnoff Nightlife Exchange Project in November," commented Madonna.

To kick-off the competition, Rich + Tone are holding live auditions for residents of New York and Connecticut on September 8, 2011 between 7:30AM – 1PM at Broadway Dance Center, 322 West 45th Street, New York, NY to select one lucky dancer who will join the online finalists from select countries across the globe at the November event. Whether it's krumping, salsa, pointe, pop and locking, or lyrical, dancers are invited to put their skills to the test for the ultimate prize. Rich + Tone are two of the best choreographers in the business, collaborating with Madonna on three of her tours including her Hard Candy Tour, as well as working on numerous other artist productions. Could they be choreographing your next dance routine?

For those hopefuls residing outside of New York and Connecticut or unable to make the in-person NYC auditions, aspiring dancers are encouraged to upload a 60-second video of their most original routine by October 10 to be selected for one of the ten remaining spots at the November live auditions. For details on the dance submission process and terms and conditions, visit www.smirnoff.com or www.facebook.com/madonna.

"This year's Nightlife Exchange Project is triple the size of last year's, and a lot of that is due to the talent that is joining us this year in celebrating global nightlife experiences," said Simon Burch, Global Brand Director for Smirnoff "Joining forces with Madonna this year is truly a once-in-a-lifetime experience for the brand and for our fans, and we can't wait to celebrate our partnership with her on November 12 in the city that is known for bringing the heat on the dance floor."

The Smirnoff Nightlife Exchange event with Madonna marks just one of 18 countries swapping their most original nightlife experiences on the night of November 12. In turn for New York's global celebration of the most original nightlife around the world, Amsterdam will host an event on the same night celebrating the very best of New York's own nightlife. All in all, 50 countries will participate in the most ambitious nightlife event ever attempted.

For more information to win the chance to Be There, become a fan of Smirnoff at www.facebook.com/smirnoff.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.   For more information, log on to www.SMIRNOFF.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders:Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

For More Information:
Lizzie Manganiello, Taylor
lmanganiello@taylorstrategy.com // + 1 212 714 5792

Jamie Hakim, Diageo
jamie.hakim@diageo.com// + 1 646 223 2314

Press Contact for Madonna:
Liz Rosenberg, Liz Rosenberg Media
liz@lizrosenberg.com // + 1 212 991 4290

The SMIRNOFF word and associated logos are trademarks

www.smirnoff.com | www.facebook.com/smirnoff 

SOURCE Live Nation

NORWALK, Conn., Aug. 17, 2011 -- Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share and swap the most original nightlife experiences in 50 countries. The Smirnoff Nightlife Exchange Project is an ambitious attempt to discover the world's most unique and interesting nightlife, culminating in one-of-a-kind experiences on the same night all over the world. This year, Madonna joins the Smirnoff Nightlife Exchange Project to find the best dancer to join her next tour.

Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. The most inspiring suggestions from each region will be captured online and then exchanged with another country in November. By participating online, fans will have the chance to win a place at one of the global events or experience another country's party at a Smirnoff Nightlife Exchange Project event in their own city. Go to www.facebook.com/smirnoff to find out more.

One of the consistent aspects in nightlife culture around the world is the importance of dance. As well as submitting ideas on what makes their country's nightlife special, fans can enter an exclusive dance competition online. Madonna will attend one of the selected Smirnoff Nightlife Exchange Project experiences where finalists will compete in front of her for the winning spot. The winner may get the opportunity to join Madonna on her next tour as one of her dancers.

"What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world's best unknown dancers," said Madonna. "The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing."

The Smirnoff Nightlife Exchange Project strives to showcase, mix and unite the world through unique nightlife and as such the best dancers from around the world will be highlighted for their own style and flair. The submission process for the dance competition begins today, August 17th and runs until October 10th. To enter, hopefuls must submit a 60-second dance video. For details on the dance submission process and terms and conditions, visit www.smirnoff.com.

Simon Burch, Global Brand Director for Smirnoff, said, "Smirnoff mixes original nightlife from around the world and gives everyone the chance to be there through extraordinary, one-of-a-kind experiences. Who better to decide the best in the dance category than Madonna herself?"

As the world's number one vodka, Smirnoff has been at the heart of nightlife culture for generations and now hosts the world's biggest spirits community on Facebook with people participating in Smirnoff events, commenting and sharing information on nightlife around the world while focusing on careful consumption and responsible nightlife behavior.

The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition, is the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of Smirnoff. More details to be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.   For more information, log on to www.SMIRNOFF.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

SOURCE SMIRNOFF

"Madonna beautifully interweaves past and present in W.E.  It's a very smart film, and a stunning feature directorial debut," said Weinstein. "I'm incredibly excited about this movie and I wanted to give it a prominent release date."

Madonna is represented by CAA and managed by Untitled Entertainment.

SYNOPSIS

W.E. looks at the fabled romance between American Wallis Simpson and Britain's King Edward VIII, who famously gave up the throne to marry the woman he loved.  More than six decades later, their story enthralls a young woman named Wally Winthrop, who thinks she sees in their devotion a stark contrast to her own unhappy marriage – and an example to follow as she searches for the meaning of true love. The cast features Abbie Cornish, Andrea Riseborough, James D'Arcy and Oscar Isaac.  

The St. Petersburg location holds special meaning for Madonna. "St Petersburg, Russia was one of the most magical nights on my 'Sticky & Sweet' Tour and I'm thrilled that we've found the perfect location and ideal environment there for the next Hard Candy Fitness," commented Madonna.

Both the Moscow and St. Petersburg location will be in partnership with Irina Razumova, founder of the well-known Russian chain Planet Fitness.  "We are honored to collaborate with Madonna and her team in designing and developing a beautiful facility like no other in the world," stated Razumova.

NeV's Mastrov, his partner Jim Rowley, along with Madonna and Guy Oseary are also exploring options of building additional Hard Candy locations in Italy, United Kingdom, Canada, France, Australia, Argentina, and Brazil, for facilities that will offer a unique member experience. Hard Candy Fitness Centers will include state of the art equipment, exclusive curriculum along with Mind Body Studio, The Great Wall, Sculpting, barre3, a Bike Studio, Capoeira, the newest trends in Yoga, a Juice Bar/Cafe and lavish locker rooms.

"The early success of the first Hard Candy Fitness Center in Mexico City - where Madonna taught a dance class to members at the opening - has inspired us all to create similar facilities and seek out local partnerships around the globe which embody Madonna's workout philosophy.  St. Petersburg and other locations of Hard Candy Fitness will be a place where members will enjoy their workout experience in a beautiful environment in each city," commented Mastrov.

Due to tremendous interest and the many inquiries NeV has received from all over the world about Hard Candy Fitness Centers, fans have been asked to voice their choice for the next location by going to www.madonna.com/hardcandyfitness and vote on the interactive map for your dream location. 

Press Contact for Madonna:

Liz Rosenberg

Liz Rosenberg Media

212-991-4290

liz@lizrosenbergmedia.com

Hard Candy Fitness Media Contact:

Serafima Gurova R&I Group Moscow

8 903 753 79 64

www.randi.ru s.gurova@randi.ru

New Evolution Ventures Media Contact:

Linell Killus

925-297-6372

linell@newevolutionventures.com 

"It's especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my 'Sticky & Sweet Tour.'  Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs," commented Madonna.

Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia.  They are currently exploring opportunities around the globe for facilities that will offer a unique member experience in all aspects including curriculum, environment and fashion.

Throughout her career, Madonna has been devoted to fitness and well being.  Having worked out in hundreds of gyms around the world, she developed a strong vision on what the ideal exercise, dance and workout environment should look like.  The vision took shape during an initial meeting between Mark Mastrov, the innovator behind some of the World's best known Fitness Brands and Guy Oseary early in 2008.  Mastrov has built a fitness empire of over 1100 clubs in over 20 countries.

"Our goal is to create an environment around the world inspired by Madonna's vision and high standards. Hard Candy Fitness Centers will be a reflection of Madonna's point of view and will reveal her input on every detail including music, design and class curriculum.  Madonna's touch will be everywhere," stated Mastrov.

The Moscow Hard Candy Fitness Center along with others in the planning stages will include proprietary Hard Candy Fitness programming inspired by Madonna and her dance team, a Bike Studio as well as a Mind Body Studio, featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga.  It will also house a healthy alternative Juice Bar/Cafe and lavish locker rooms.

Members will benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment/free weights and the best group fitness, functional training accessories using brands including Precor, Marpo Kinetics, Hoist, Free Motion, StarTrac  and TRX suspension training.

"We are so excited and honored to be able to open the Hard Candy Fitness brand here in Moscow.  Madonna has been an inspiration for us all and we can't wait to bring this beautiful facility to life," said Irina Razumova, partner with Hard Candy Fitness and NeV.

Press Conference Information

Mark Mastrov and Irina Razumova will conduct an official press conference at the RIA Novosti Moscow agency on Dec. 13, 2010 at 13:00.

About New Evolution Ventures (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally.  Co-Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide.  For more information, please visit www.newevolutionventures.com.

SOURCE New Evolution Ventures