N-Dubz will change sound to accommodate U.S market
N-Dubz have spoken out about the changes they've had to make to their sound in order to try and crack America.
The three-piece urban act told Radio 1's Newsbeat that adapting their trademark sound is inevitable in order to accommodate other international music markets:
"If you wanna crack the world, you can't go there with the music from your country and say "we don't care if you don't like it and you're not gonna buy it, this is what we're gonna release", 'cos then no one's gonna release you and you're not gonna sell in America."
"Yeah, we are making music that we love regardless, we'll never change, but we do have to accommodate and work with a producer and say well, ok we'll take that sound and put this N-Dubz twist on it and we work it like that."
Watch a recent interview with Tulisa from the group, here:
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