Proper Hires New Head of Digital

 - Kameil Sattar brings wealth of experience from eMusic to strengthen division

 - Focus on developing digital delivery and marketing offering

Friday 29th May 2015, London:- Proper Music Distribution has hired go-to digital expert Kameil Sattar as its new Head of Digital.

Sattar has been heavily involved within the industry’s radically changing digital landscape for 15 years, taking her first digital role in 2001, the same year as the launch of iTunes. She joins Proper from subscription-based online download store,, where she was Head of Label Relations. Prior to this, Sattar worked at Pinnacle Records for six years, account managing digital and physical products online, and working with retailers such as Amazon, and iTunes.


Throughout her various roles, Sattar has formed longstanding, strong relationships with the major digital music services, as well as major and independent labels by way of digital marketing strategy and online retail profile.

Working with all formats, Proper’s digital department provides a broad range of multi-territorial digital delivery and marketing services to its label partners. As Head of Digital, Sattar will manage two other team members, focusing on strategy and the growth of the department. This includes developing the current digital delivery proposition and looking at ways to drive revenue growth through promotional innovation and catalogue development.

Of joining Proper, Sattar said: “What’s really exciting about joining Proper is extending its great reputation in physical distribution to its digital offering. I’m really looking forward to getting stuck in at Proper and creating a lean mean fighting digital team that can make the most of the new opportunities that are coming along in this ever changing musical landscape”

Esther Tewkesbury, Proper’s Head of Product and Marketing added: “Her eclectic music taste and incredibly strong digital background, coupled with her involvement in indie distribution over the years made Kameil the obvious choice for the role. She is a great addition to the team, bringing an invaluable amount of knowledge and experience with her.”


About Proper Music Distribution

Since 1988 Proper Music Distribution has grown to become the largest totally independent distributor in the UK with annual sales of over £21 million. In recent years it has been a frequent winner of the coveted ‘Music Week Awards – Best Distribution Team’.

Proper is renowned for having the knowledge, experience and personal service demanded of an independent specialist coupled with the reach and power of a major. The company represents around 4.2 percent of the UK physical recorded music market (OCC data wk 1-18 2015), delivering over 600,000 titles.

Incorporating UK physical distribution, a worldwide digital service, a label services division and comprehensive international export networks, Proper delivers all music formats in the widest possible market.

The Proper team effortlessly handles new releases and catalogue titles from many of the world’s finest independent labels working across all genres including Alternative, Americana, Blues, Classical, Electronic, Folk, Jazz, Pop, Reggae, Rock, Singer-Songwriter, Urban, and World.

Proper is listed in the 1000 Companies to Inspire Britain 2015 report compiled by the London Stock Exchange Group (LSEG).

May 29, 2015 2:43pm by Name PR  

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