Have you got what it takes? Become a star with Labrinth and Reebok Classics

Are you an aspiring musician or DJ? Ever wondered what it’s like to go from being a bedroom producer to touring with a no.1 star?

Reebok Classics have created I AM CLASSIC, a customised interactive video that transports you and your friends on the road to superstardom.

The innovative Facebook app takes you on a personal interactive journey from bedroom producer to supporting Labrinth on tour. Bringing your best mates with you for the ride, you will get a taste of what it takes to become the next big thing.

Best way to truly understand this is to try it. Have a go here: http://bit.ly/LabClassic

Labrinth says: “My fans are totally my biggest priority and I think it’s amazing that they can come on their own music journey with me and even bring their friends! Everyone knows I love trying new things and this is such a nice new approach to working with Reebok.”

IT TAKES A LOT TO MAKE A CLASSIC - Will Labrinth take you on tour? #IAMCLASSIC

Notes to Editors

The concept and creative has been developed by [PIAS] Media (http://www.piasmedia.com) on behalf of Reebok EMEA. Production by So&So and technical integration by Powster.

The Reebok Classics brand and logo has always been worn and supported by top musicians and urban artists. I AM CLASSIC allows users to be part of their incredible fashion and music heritage.