Olly Murs believes his new single "represents" his character.

The singer has released the tune 'Wrapped Up' as the lead cut from upcoming album 'Never Been Better'.

Speaking to Billboard, the Brit said that he wanted the track to reflect his own "cheeky" personality.

Murs said: "I wanted a song that really represents me as a person, and the song does. It's fun, it's happy, it's cheeky, it's feel-good. What I mean by not thinking about [it being a single is] when you're writing songs, you never know it's going to be a first single. You never know it's going to be the one single that you pick.

"I believe that the song is a hit, but when I was writing it, you never know until you finish it. It just felt that it was a song all about my personality and that my fans would love it, and hopefully other people would love it as well."

'Never Been Better' meanwhile is due to be released on November 24.

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Watch Olly Murs' 'Wrapped Up' video below: