BOY GEORGE TEAMS UP WITH DIOR HOMME FOR NEW CAMPAIGN

SHOT BY WILLY VANDERPERRE

80s icon Boy George has teamed up with Dior Homme for their new campaign.

Speaking to WWD, the brand's creative director Kris Van Assche, says: "I really tried to translate what I think Dior Homme is right now. It’s about music, it’s about cinema, it’s about fashion…It’s about a certain memory I have of the 80s that remains very much relevant for 2017."

"Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel – which he still is – is really something that has stayed with me.”

Boy George stars in the campaign, shot by legendary photographer Willy Vanderperre, alongside A$AP Rocky, Ernest Klimko, and Rami Malek.

January 11, 2017 10:26am ET by Edge Publicity   Comments (0)

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