Robbie Williams has initiated his own attempt to 'break the internet'.

Kim Kardashian brought the phrase to the mainstream last year after she posed nude for Paper magazine.

Former Take That man Williams has now uploaded a naked photo to Facebook on what is his birthday (February 13).

However, the singer is seen cupping his sensitive area in front of the camera.

Williams wrote: "Do you think my bell-end can ‪#‎BreakTheInternet‬ on my birthday?"

The Brit meanwhile is due to embark on his latest European tour from March 25.

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