TOVE STYRKE NEW SINGLE 'CHANGED MY MIND' OUT NOW


SWEDISH RECORDING ARTIST RELEASES NEW SINGLE FROM FORTHCOMING ALBUM, SWAY, DUE OUT MAY 4

SPRING U.S. TOUR WITH LORDE TO KICK OFF MARCH 1

Swedish recording artist Tove Styrke has released a brand new single titled "Changed My Mind." Listen to the song everywhere and watch the lyric video below.

The single is a fresh taste of Styrke's forthcoming new album, Sway, slated for a May 4 release via Sony Music Sweden/RCA Records

On "Changed My Mind," Styrke describes: ”It’s like, you decided with your head that 'this person is a bad idea' but whenever you bump into them or hang out that’s just not what happens. You try and be friends with them and act normal, but you can’t help but slide back to whatever it was that you had... you know... you don’t want there to be a vibe, but there is vibe.” Styrke goes on to describe the forthcoming album, "I’m very excited to announce my album Sway. It’s been the best kind of fun, wake-up-and-wonder-why-you-even-do-this kind of scary, incredibly interesting (it may sound like I’m exaggerating here but this music has been my life for the past 1.5 years) and I’m really proud of how it’s turned out. A lot of these are feelings I thought I’d take with me to the grave but hey, I put them on an album instead! Fun! Hopefully people can relate."

Still buzzing from a well-deserved 'Pop Artist of the Year' win at Sweden's prestigious P3 Guld Awards this January, Tove Styrke has an action-packed spring ahead. After releasing a stunning cover of Lorde's Melodrama single "Liability" late last year, Styrke will join the New Zealand artist on her spring 2018 U.S. tour, slated to kick off March 1

Last fall, Styrke released previous single "Mistakes," which has seen widespread acclaim sparking Idolator to call it, "minimal electro-pop with maximum impact," and TIME to remark that Styrke is, "carving out her own sweet spot in contemporary pop." About the track, which hit #1 on Hype MachineEntertainment Weekly further proclaimed, "Styrke is making some of the most interesting and daring pop songs of 2017," and NYLON asserted, "This is your new anthem for getting lil’ naughty." The track has quickly received nearly 9 million Spotify streams and was released alongside a stunning video that followed Styrke through a runaway bride episode with a twist. Styrke explained to The FADER, "The song is about embracing your wrongs, letting go of yourself and not be perfect. The bride to me is a nice image of 'perfection' and it was fun to put a twist on that...it’s more like she's running back to herself rather than running away." Shawn Mendes is also "obsessed" with "Mistakes" naming it one of his favorite tracks of 2017 in an interview with NME

Prior to "Mistakes," Styrke's spring 2017 single “Say My Name” saw critical praise sparking Rolling Stone to grant it the #11 spot on their 'Top Songs of 2017' list as well as nods from the likes of Sam Smith, Clean Bandit and Lena Dunham. The track currently has over 13 million Spotify streams and was Tove’s first single since her 2015 U.S. debut Kiddo. "Say My Name" has garnered significant buzz, reaching #11 on Spotify’s US Viral 50 chart and #12 on the Global Viral 50 chart. Additionally, the track is Lorde-approved, as the singer included the track on her “Homemade Dynamite” Spotify playlist. The song was also #1 on Hype Machine and has received stellar press coverage, with outlets such as Pigeons and Planes coining it “a summer hit” and Noisey calling it "the best song ever made by a person.”

platinum selling and Grammy nominated artist in her native Sweden, Tove Styrke has been on a fast rise since the release of Kiddo, bolstered by striking lead single, "Borderline," as well as strong follow-ups, "Ego" and "Number One." The album paved the way for a full North American headline tourSXSW appearances, a performance on Late Night with Seth Meyers and widespread critical acclaim. As Pigeons and Planes exclaimed, “Tove carries herself in a way that makes it impossible not to smile throughout the show. She's fun, a little weird (in a good way—think MØ, Grimes, Björk), and totally captivating.” Noisey added, “…The Swedish singer is coming back louder than ever,” and NYLON called her “…one of the country’s biggest up-and-coming singer-songwriters.” Tove Styrke first landed a record deal with Sony Sweden in her late teens, which led to the 2010 release of her debut album, Tove Styrke. Since the release of Kiddo, Styrke has stayed busy in the studio as well as touring with Years & Years and a UK television performance on Top of the Pops with Alan Walker

For further information, please contact:
Sarah Hall // sarah.hall@sonymusic.com

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LYRIC VIDEO FOR "CHANGED MY MIND": 

February 2, 2018 7:16am ET by Sony Music  

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