Taylor Swift: 'Connecting with my fans keeps me mentally healthy'

'Bad Blood' songstress Taylor Swift has revealed the reason behind her passion for connecting with her fans on a one-to-one and personal basis.

The beauty has become known for reaching out to fans via social media and for sending them gifts intermittently, and she told Germany's Glamour magazine that it makes her job feel worthwhile if she can give back:

"Connecting to my fans keeps me mentally healthy, when I connect with individual fans it feels less overwhelming than if I connect with thousands of fans at a time. If you see these fans in groups, there are millions. But if you see them as individuals, it's much cooler to do your job because then it really means something to you."

When asked how she relates to fans, she added: "It's really not difficult. I know as soon as I say such a thing that it will make it a bit more difficult for other artists, because then they have to go on the Internet and get to know their fans more. Now I can afford it, I buy Christmas presents for my fans and I send gifts to my fans all over the world."

Watch her new music video here: