Friday, January 17, 2014 6:10am ET by  
Comments (0)

, , , , , , , , , ,

Victoria Beckham to open fashion store in London

Victoria Beckham has announced plans to open a shop in London later this year.

The singer turned fashionista will launch a store in the city's Dover Street this autumn.

It will house all of her fashion collections, as well her other strands such as accessories.

The store will be 7,000 square feet and three floors high, with its interior designed by architect Farshid Moussavi.

Beckham told WWD: "I think the time is now because I know my customer. It will be the first time that the people will really be able to see the brand through my eyes."

Speaking about the shop's design, the Spice Girl commented: "[Moussavi] is a woman who loves fashion as well. She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me."

Beckham added that she hopes to "drill a massive hole through the middle" of the three floors.

 

 

 

 

 

Watch Victoria Beckham talk fashion below: