The 2011 "Unstaged" kick-off performance will be live-streamed at 10:00PM ET / 7:00PM PT atwww.YouTube.com/DuranDuranVEVO.  American Express, in partnership with VEVO, the leading online premium music video and entertainment service, and YouTube will provide Duran Duran fans worldwide with access to their "Unstaged" performance, which coincides with the start of the band's first official tour since 2008. Award-winning filmmaker David Lynch (The Elephant Man, Blue Velvet, and Mulholland Drive), known for his unique cinematic style that masterfully blends imagery and sound design, has been enlisted to capture the performance, providing fans with a visually stunning home viewing experience.

"I am very excited about this opportunity to experiment with the band, Duran Duran, at the Mayan Theater on March 23rd," said filmmaker David Lynch. "The idea is to try and create on the fly, layers of images permeating Duran Duran on the stage. A world of experimentation and hopefully some happy accidents."

Speaking from a rehearsal studio in London where they are preparing for the 'Unstaged' show, lead singer Simon Le Bon said: "We are all beyond delighted that David Lynch has agreed to direct this show for us.  It's a dream come true quite frankly.  We are all such fans of his work and think he has a creative vision like no other.  In talking to him about what he is planning, we all believe this live-streamed performance is going to look nothing like anyone has ever seen before.  We can't wait."  

Duran Duran's "Unstaged" performance represents the fourth installment within American Express' innovative music platform "Unstaged," which launched in the summer of last year and has featured music sensations Arcade Fire, John Legend & The Roots, and Sugarland. Collectively, these artists from the 2010 "Unstaged" music series recently combined for eight Grammy® nominations and four Grammy® wins at this year's 53rd Annual Grammy Awards. Additionally, two of the three artists' albums debuted at #1 on the Billboard albums chart following their "Unstaged" performances. American Express, in conjunction with VEVO and YouTube, tracked more than 30 million total streams for all three artists' performances combined.

"There is no doubt that our 'Unstaged' platform is quickly emerging as one of  the music industry's most innovative distribution and marketing models for musicians to share their music with their fans around the world," said Jessica Igoe, vice president global sponsorship marketing, American Express. "We are thrilled to welcome Duran Duran to the Unstaged family and look forward to David's artistic vision in bringing their iconic sound to their fans in an entirely new way."

Bringing the in-concert and at-home viewing experiences to entirely new heights, "Unstaged: An Original Series from American Express" showcases some of the music industry's most breakthrough artists playing at landmark venues across the country, while tapping some of today's most influential filmmakers to direct the live-streams and using digital and social media to connect the online audience to the live shows in unexpected ways. Additional artists are set to be unveiled in the coming months.  

"YouTube is honored to host this iconic event," said Ali Rivera, Music Partnerships at YouTube. "The classic British band, Duran Duran, captured on camera by Academy Award® winning director, David Lynch, and shared with viewers worldwide; fans are in for a real treat."

"We're thrilled to elevate the American Express 'Unstaged' program to an even higher level in 2011... pushing the boundaries by creating innovative and personal concert experiences on multiple 'stages,'" said David Kohl, EVP, Sales and Customer Operations, VEVO. "VEVO's primary focus is to offer fans even more live events and interactive viewing experiences for American Express."

American Express® Cardmembers and music enthusiasts can digitally connect to these live music experiences in ways that further blur the line between an at-home and in-concert experience:

• Choose Your Cam: The audience can control their viewing experience throughout the show by switching between the director's main stream and alternate "Lynchian" artistic lenses on the night.
• "The Now Pulse" Crowd Visualizer: Further uniting the audiences at the show and at home, this new interactive project will create a real-time visualization of crowd excitement based on social chatter online. When the social buzz reaches a climax, a special Duran Duran memento will be unlocked for fans everywhere.
• "All Of Us Now" Photo Project: Audiences worldwide will collaborate with David Lynch in an on-stage and online art installation, by submitting photos. In true Lynch style, the photos will be showcased on surreal displays throughout the night. Visit www.YouTube.com/DuranDuranVEVO to find out more and submit videos.
• On-line Pre Show: Building anticipation of the night, viewers who tune in early to the live-stream will catch an exclusive segment directed by David Lynch.
• Tweet The Band: Fans can Tweet questions to #amexduranduran for a chance to have them answered by the band in a series of Pre-Show vignettes.

Leading up to the March 23rd performance, fans will be able to receive insider updates by connecting with American Express atwww.twitter.com/AmericanExpress or www.Facebook.com/AmericanExpress. Fans can visit YouTube for a special "Unstaged" trailer video, including highlights from previous performances. Additionally, a special screening party will be held in New York City, featuring the Duran Duran live-stream performance, including industry insiders, select media and fan club members.

Produced by Mark Ronson, ALL YOU NEED IS NOW is a return-to-roots homage to their most celebrated musical panache, and features guest vocals from longtime collaborator Ana Matronic of the Scissor Sisters and R&B/neo-soul superstar Kelis. Owen Pallett of Arcade Fire contributes the album's string arrangements.

For more information about American Express and music, please visit http://www.americanexpress.com/entertainment.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at www.americanexpress.com and connect with us onwww.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress.

About VEVO

VEVO is the web's leading online premium music video and entertainment service with over two billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month. VEVO's programming is made available across the VEVO platform, which includes VEVO.com (the service's marquee destination site), VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.FM), Univision and, through a special partnership, YouTube, expanding the reach of the VEVO platform across the worldwide web. VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco. Explore VEVO at http://vevo.com. Journalists/Bloggers can stay updated on VEVO news at http://twitter.com/VEVO_Media

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

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The concert is part of the 'Unstaged' series, which was set up by American Express, and Lynch explained his excitement at being involved in the creative direction:

"The idea is to try and create, on the fly, layers of images permeating Duran Duran on stage, a world of experimentation and hopefully some happy accidents,"

Duran Duran's guitarist Nick Rhodes also revealed to Billboard.com that he can't wait to work with the 'Mulholland Drive' film maker and icon:

"The stranger it is, the more beautiful it will be,"

"What appeals to us very much about working with David is that we like the way he thinks about things and how he's always gone out on a limb to make things different than anybody else."

Watch the promotional video for the exciting event here:

Appearing for the first time ever at UMF are Duran Duran in support of their Mark Ronson-produced 13th studio album ALL YOU NEED IS NOW (out March 22, S-Curve Records).  Also new is Armin van Buuren'sA State Of Trance 500 area, named after his internationally syndicated radio show, on Sunday, March 27, plus the debut of Erick Morillo and Sasha's (V_rtek) live shows.  The complete line-up is:

Friday, March 25: Main Stage: Tiesto, Duran Duran, Pendulum (live), Erasure, Benny Benassi, Fedde Le Grand, Tinie Tempah, Dada Life, Dimitri Kneppers, Cato K. Live Stage: Royksopp, Trentemoller, STS9, Carte Blanche, Designer Drugs, Mustard Pimp Carl Cox & Friends: Carl Cox, Laurent Garnier, Loco Dice. Mid Park Tower: Avicii, Martin Solveig, Roger Sanchez, Chris Lake, Sidney Samson, Cedric Gervais, Funkagenda, Rodrigo Viera. Root Society Dome:Joachim Garraud, Jefr Tale, LA Riots, Harvard Bass, Stripe, Elite Force, Jelo, Rob G, Electric Soulside.

Saturday, March 26: Main Stage: deadmau5, Underworld, Armin van Buuren, Kaskade, Afrojack, Avicii, Sander Klienenberg (live), Hernan Cattaneo, Sunnery James/Ryan Marciano, Jerome Isma AE, Riotgear.  Live Stage: Empire of the Sun, Cut Copy, Sasha (V_rtek live), Boys Noize, Steve Aoki, Simian Mobile Disco (live), The Klaxons, Mr. Oizo, Bag Raiders, Conspirator. Carl Cox & Friends: Carl Cox, Moby, Fedde Le Grand, Jors Voorn, Yousef.  Mid Park Tower: Rusko, Scream + Benga, Andy C & MC Q, NERO, Excision & Datsik, Feed Me, Goldie, Fresh, Netsky, Toddla T & Red Light. Roots Society Dome (Dirtybird Records Showcase): Claude Vonstroke, Justin Martin, J. Philip, Christian Martin, Worthy / Mowgli, Detroit Grand Pubahs, Elio Riso, Remo, Donald Glaude, Filthy Rich.

Sunday, March 27: Main Stage: The Chemical Brothers (live), David Guetta, Erick Morillo (live), will.i.am, Laidback Luke,Wolfgang Gartner, Gui Boratto. Live Stage: Crystal Castles, The Disco Biscuits, MSTRKRFT, Chromeo, CSS, Fake Blood, Hybrid (live), Subfocus (live), !!!, Afrobeta.  A State of Trance 500: Armin van Buuren, Ferry Corsten, ATB, Gareth Emery,Sander Van Doorn,  Alex M.O.R.P.H., Cosmic Gate, Marcus Schossow. Mid Park Tower: The Glitch Mob, Skrillex, The Gaslamp Killer, 12th Planet, Dieselboy, Super Mash Bros., Daedelus, Ed Rush & Optical, Drop The Lime/AC Slater, Kill The Noise, Plastician.  Root Society Dome: Dada Life, Congorock, Alex Guadino, John Dahlback, Pleasurekraft, Steve Porter, Remady, Will Bailey, Hatiras, Lazy Rich.

Three-day tickets are available for *$219.95 with VIP three day tickets for *499.95 for a limited time via www.ultramusicfestival.com.