The heartfelt track is from the international singer's seventh studio album 'Unapologetic' and is a collaboration between Rihanna and rapper Future.

The song was given the specific spelling by rap sensation Jay-Z as he felt he wanted to weigh in on such a great track.

Future told MTV News: "It was 'Love and Affection' [originally]. Jay-Z heard it and felt like he wanted to be a part of it and named it with the seven E's at the end. It was amazing."

Future also revealed how the track ended up on Rihanna's radar.

He said of the star's team: "They wanted a more uptempo record, so I sent four or five records, and I left the last record. It was more like a ballad, and I left it.

"It was a record that I didn't spend that much time on either. Less thought, [so] it was more natural."

Rihanna recently finished up her ambitious 777 tour which saw her fly on a private Boeing jet from Mexico City, to Los Angeles, Toronto, Stockholm, Paris, Berlin, London and finally, New York (November 20) in support of her forthcoming new album.

Over 200 journalists and fans followed the hitmaker on her travels and many have complained about the lack of access to the star.

Rihanna issued an apology to US Weekly: “I know you guys got barely any dirt. But I had to be good. I still sound like s***. It's impossible to spend time with everybody, and I'm sorry I didn't."

The R&B star was reportedly warned by the Roc Nation mogul that he would never work in music if he ever hurt Rihanna again. But the 23-year-old told US radio show Power 106 that their recent conversation wasn’t so intense:

"It was cordial. It was real respectful. It was nothing like that. Me and him, it was like a green room [situation] and it was cool.

"People like to take it and run with it because they have nothing else."

The ‘Turn Up The Music’ chart-topper, who last week admitted that he and Rihanna are working on their friendship, then added:

"The funny thing is that with all these rumours and stuff, is that with other artists you'll hear 30 different rumours in a week and maybe one sticks.

"Everything with me sticks, everyone believes everything that somebody says, so you don't know what to pick from!"

The British band will take to the Barclays Center in Brooklyn on December 31 for a co-headline show with the esteemed US rapper.

The gig will come two years to the day after the two acts shared the bill in Las Vegas for a special show.

The new Coldplay date will be preceded by two headline US shows, with the group hitting Connecticut's Mohegan Sun Arena on December 29 and the Barclays Center again on December 30.

Support for the two Coldplay only shows will be Naturally 7.

The 'Next To Me' singer has engineered a strong reputation in the past couple of years as a talented songwriter and performer, with her debut album 'Our Version of Events' hitting No.1 in the UK charts.

The Daily Star quotes Roc Nation mainman Jay-Z as saying that Sandé is on course to break America, hinting that a blockbuster collaboration could be on the cards. He said:

"Emeli has the talent to be big in America, no doubt. She has a unique sound and she is going to be a big deal. There is a great tone to her voice. She is going to sell a lot of records. I read it's her dream to work with Bey and all I can say is you never know."

The rapper added: "You have to be extraordinary to break into the US. If the talent is there, it can be done. Adele is proof of that."

She uploaded a series of pictures to her official Tumblr page earlier today (November 6) that show her ticking the boxes for the democratic party and signing her name on the ballot.

Yesterday, the 'Halo' superstar also wrote an open letter to President Obama which thanks him for being an inspiration to America: "You are the reason my daughter and nephew will grow up knowing that they can truly be ANYTHING they want to be."

Meanwhile, actor Ian Somerhalder has warned fans not to post photos of their ballot because it could make their vote invalid and he wrote on Twitter: "

Tell followers not to post pictures of their ballot results on Ig (Instagram). It will be considered as an illegal vote. Obama dropped 3%. Do Not Post Ballot Pictures!!!! Posting ballot pictures can make (your) vote illegal! No Posting Picture!!!!"

The singer has been a staunch supporter of the Democrat and has performed at some of his rallies ahead of the presidential vote today (November 6).

Perry posted the photo on Twitter after encouraging her fans to dress up for the vote and take photos of themselves at the polling stations.

The 'Part of Me' star isn't Obama's only music related supporter; Bruce Springsteen and Jay-Z have also publicly backed the politician.

Obama is going head-to-head with Republican Mitt Romney in the political face-off, with the race almost too close to call at the moment.

The Democrat has often been noted as a fan of music and has previously published a Spotify playlist, featuring surprise choices like Wilco and No Doubt.

Speaking to WIZF, Obama has revealed some of the names on his iPod, from old favourites such as Stevie Wonder to newer acts like Eminem. He said:

"I've got old school – Stevie Wonder, James Brown.  I've got Rolling Stones, Bob Dylan. And then I've got everything from Jay-Z, to Eminem, to the Fugees, to you name it. There's probably not a group that you play that I don't have on my iPod."

Obama continued: "I've got some jazz - John Coltrane, Miles Davis, Gil Scott-Heron. You've got to mix it up. It just depends on what mood I'm in."

As previously reported, Katy Perry recently performed at an Obama rally in Las Vegas ahead of the presidential vote on November 6, where he will go head-to-head with Republican Mitt Romney.

Barack Obama has become good friends with the famous couple and told US radio station Z107.9 that he has a great deal of respect for them and even talks with them on a personal level about ordinary things such as families:

"I've gotten to know these guys over the first several years. They're good people. Beyonce could not be sweeter to Michelle and the girls. So they're good friends."

"We talk about the same things I talk about with all my friends. I made sure that Jay-Z was helping Beyonce out [with the baby], and not leaving it all with Beyoncé and the mother-in-law."

Beyoncé and Jay-Z have shown public support for Obama and last month they held a fundraiser to help him get re-elected, which raised a cool $4 million for his campaign.

The rap maestro was performing at the Barclays Center in Brooklyn on Saturday (October 6) and he decided to take public transport to the venue.

Surrounded by his hefty entourage, Jay-Z navigated his way through the station before sitting down next to a woman on the train.

He then exited the subway station and walked to the venue amid excited fans trying to take photos of the rap star.

The Roc Nation man isn't the first music celebrity to take the subway to their own gig, with Rihanna boarding the London tube before a gig at the city's O2 Arena in 2011.

The R&B superstar announced ‘I’m so proud to be here’ as she launched into a solo medley of 'Diva' and 'Crazy In Love' at the new 19,000-seat arena, which is now home to basketball team Brooklyn Nets.

The rap veteran then reprised his guest rap role on the latter 2003 single before giving his wife a playful slap on her backside, adding: "Of course I had to let BK touch the stage in BK-- well BKC now." 

The former Destiny’s Child star then returned for the night’s closing number, taking Mr. Hudson’s place by performing the vocals on Jay-Z’s 2010 hit, 'Young Forever,' before the pair embraced and exited the stage.