We create bespoke campaigns which promote and raise the artist/brand’s online profile, whilst working closely with the artist/brand to help them communicate and interact with their audience of fans to build and maintain strong ties and loyalty.
We listen and monitor all online channels for the latest news, websites and avenues to promote the music/brand to, and we react instantaneously by presenting and advising on the correct opportunities to explore.

Words we stand by and incorporate into every campaign are: Communicate + Engage + Create

Communicate

- Produce customised campaigns/promotions across third party sites to maximize exposure and content to targeted demographics.
- Organise editorial (news, reviews, interviews and previews), audio (podcasts, mp3, remix, downloads, streams) and video (behind the scenes, interviews, tour diaries, downloads, streams) features with sites.
- Direct marketing through databases and social networks 

Engage
- Build a meaningful relationship with fans through conversations and interaction via social networks, blogs and micro blogging
- Promote the artist/brand’s music/message across the internet through comments and discussion to their targeted fans and potential audiences.
- Adopt grassroots campaigns for artists/brands through tastemakers and bloggers. 

Create
- Design and Maintenance – Website / Blog / Social Networks (including MySpace, Bebo, Facebook, Last.Fm and You Tube)
- Custom design and list management for artist/brand mailers
- Viral games and interactive promotional widgets/applications
- Video and audio content creation – including encoding, hosting & placement
- Rich media and flat assets (ie. interactive multimedia and static photography/design imagery)

The event is due to take place on Sunday, February 17 and the performances will kick off NBA TV at 6.00pm ET two hours before the 2013 NBA All-Star Game is set to begin.

Other stars who will play live at the sporting event include Alicia Keys, who will perform at the NBA All-Star Game halftime show, Ne-Yo and John Legend.

The night before (February 16), NBA's All-Star Saturday Night, will see performances from the likes of Fall Out Boy, Ellie Goulding and 'American Idol' star Phillip Phillips.

Meanwhile, Ke$ha recently sat down for an interview with Capital FM and played the keyboard with her chest before talking about how she lets her breasts determine her songs' chord progressions:

"The way I wrote songs is a little different. I always let my breasts choose the chord progression. I'm really going to let you in to this intimate process and I'm really just going to let them shine."

Watch Ke$ha's keyboard skills in action here:

The Canadian met up with the basketball legend last night (January 22) at his gig in Charlotte.

He took to Twitter to reveal his unbridled joy at the encounter, admitting that he is "grateful for every day" of his life. Bieber said:

"I would like to repeat. I met MICHAEL JORDAN tonight! still the kid from stratford. still pinching myself and grateful for every day. It all comes from him. #BLESSED."

He added: "One more time.. Michael Jordan. that happened."

Bieber later added that he is set to reveal all on his forthcoming album 'Believe Acoustic', tweeting:

"Now #6DAYS until i answer all the questions - #BELIEVEacoustic - #COUNTDOWN - #6DAYS."

NBC made the exclusive announcement via the NBA on last night's (December 4) Sunday Night Football match between the Detroit Lions and the New Orleans Saints, and explained that she will take the stage on February 5, 2012 at the Lucas Oil Stadium in Indianapolis. 

The superstar has been in the studio working on her highly anticipated forthcoming album and was recently faced with the unfortunate leak of one of her unfinished tracks, 'Give Me All Your Love'. She spoke publicly about the issue and said: "my true fans wouldn't do this."

It was also recently revealed that she is set to collaborate with rap sensation Nicki Minaj and M.I.A. Watch the trailer for her newly announced 2012 Superbowl Halftime performance below:

The singer, who is a massive fan of basketball, lent his voice to the TV special, which focuses on NBA heroes Kobe Bryant and LeBron James.

‘Dream Season: 23 - 24' premieres this evening at 7pm EST on ESPN in the US.

Watch a clip of Timberlake as he narrates part of 'Dream Season: 23 & 24' below: