As previously reported, One Direction have announced the launch of their very own perfume called ‘Our Moment’.

Aside from revealing that the creation of ‘Our Moment’ was inspired by a petition put together by One Direction fans, Liam Payne has been talking about the boy band’s involvement in creating their new perfume.

Speaking at the press conference launch for ‘Our Moment’ Payne said: “We have never had so many meetings to make something before, this is like a piece of art. A lot of love went in to making this happen.”

He continued: “We got really into it, we didn’t just want to put our names on it and promote One Direction’s smell without being involved.”

‘Our Moment’ will go on sale at Harrods, London from August 25 for two weeks before being stocked across the UK.

The price of the perfume will start at £21 for a 30ml bottle. 

Watch footage from One Direction's fragrance launch below:

]]> London Newsdesk http://www.pressparty.com/pg/newsdesk/OneDirection/view/77929/ Fri, 07 Jun 2013 09:13:48 +0100 http://www.pressparty.com/pg/newsdesk/OneDirection/view/77929/ One Direction have revealed that their newly announced perfume was conceived due to a petition created by an enterprising fan.

As previously reported, the boyband launched their first ever fragrance on Thursday (June 6) called One Moment.

Speaking at a press event to promote the scent's arrival, Liam Payne admitted that a fan petition encouraging the group to release a perfume sparked the idea of creating a scent. He said:

"A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management."

Stating what was in One Moment, Louis Tomlinson exclaimed:

"What's in it...grapefruit, redcurrant, what else... ooh! Wild berries!"

The perfume will go on sale at Harrods, London from August 25 for two weeks before going out across the country.

The price of the scent will start from £21 for 30ml.

Other acts like Beyoncé, Kanye West and Ke$ha are also teaming up for the Global Poverty Project initiative, which encourages music fans to become DIY activists.

Fans can gain points by undertaking a number of actions relating to social change and poverty causes, such as sharing a video on Facebook or signing a petition.

The points can then be redeemed for the chance to win concert tickets for a number of big name acts.

In a statement, One Direction said: "We are thrilled to be part of the Global Citizen campaign - a brilliant way to reward fantastic volunteers fighting against global poverty. We can't wait to see some 'global citizens' at our shows!"

The US singer performed in the country on March 6 but video footage from the gig appears to show Brown smoking a joint and then playing songs that reference getting "high".

Ghanaian youth activist Jonathan Osei-Owusu told Radio.com that he wants action to be taken against Brown for promoting the use of marijuana, as well as flouting a recent ban on public smoking. He said:

"He promoted an illegality. You can see from the video and yet he was let go free."

Osei-Owusu continued: "The last two days, I have been with the police and an investigation has commenced. The police have moved swiftly and they are not leaving anything unturned."

Organisers of the concert reportedly denied any drug use occurred on stage, calling the incident a "stunt".

As previously reported, the boyband launched their first ever fragrance on Thursday (June 6) called One Moment.

Speaking at a press event to promote the scent's arrival, Liam Payne admitted that a fan petition encouraging the group to release a perfume sparked the idea of creating a scent. He said:

"A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management."

Stating what was in One Moment, Louis Tomlinson exclaimed:

"What's in it...grapefruit, redcurrant, what else... ooh! Wild berries!"

The perfume will go on sale at Harrods, London from August 25 for two weeks before going out across the country.

The price of the scent will start from £21 for 30ml.

The rocker has been campaigning against it for some time and even collected 167,000 signatures on a petition against the cull so was heartbroken to discover that the bill had been passed. Speaking about it, May explained:

"My initial reaction was sadness really, and a certain amount of frustration, obviously, and kind of despondency. Everybody thought that because we won the debate (in the House of Commons), that the cull was off, but it's not. It's never been so. The government has never taken its foot off the pedal."

"I think it's very, very sad... This is a tragedy for Britain's wildlife... I think it's disastrous and a tragedy."

Watch May discuss the badger cull situation below:

He took to his official social networking page last night (January 13) and asked his 1.4 million fans to add their signatures to a document that is trying to stop the conversion from happening:

"the @waldorfhotel, a cultural bastion for the city of Vancouver, is in imminent danger of being turned into condos. Sign the petition!"

He then posted the link and added: "I know everyone is watching the globes, but this place is really special and Vancouver has enough condominiums. #savethewaldorf"

His girlfriend and 'Glee' co-star, Lea Michele, attended the Golden Globes ceremony yesterday evening although he wasn't with her for the event.

The environmental group are hoping to convince the United Nations to call the region a sanctuary, ending oil exploration and unsustainable fishing in the area.

They are launching a petition to rally support for the cause, which will then be planted on the Arctic sea bed once completed.

Stars such as One Direction and Sir Paul McCartney have added their names to the cause, whilst actor Robert Redford has also signed up.

Speaking about the campaign, executive director of Greenpeace International Kumi Naidoo said:

"The Arctic is coming under assault, and needs people from around the world to stand up and demand action to protect it. A ban on offshore oil drilling and unsustainable fishing would be a huge victory against the forces ranged against this precious region and the four million people who live there."

Dennis Guttman has started an online petition to get another band to play during the game instead of the Canadian rockers, most famous for their song, 'How You Remind Me'.

This is his plea:

"This game is nationally televised; do we really want the rest of the U.S. to associate Detroit with Nickelback? Detroit is home to so many great musicians and they chose Nickelback?!? ... This is completely unfair to those of us who purchased tickets to the game. At least the people watching at home can mute their TVs. The Lions ought to think about their fans before choosing such an awful band to play at halftime".

Detroit has produced huge stars like Aretha Franklin, Alice Cooper, Madonna, Kid Rock, Eminem, Sufjan Stevens, Jack White and many others. 

Thanksgiving falls on November 24 this year and so far, 30,000 people have signed the online petition.

Check out Nickelback's videos for 'How You Remind Me' and 'Rockstar':